You’ve created your social media pages to reinforce and promote your brand, and you regularly dedicate your time to adding content. Now, you want to be sure you’re taking every opportunity to properly promote your social media presence. If your small business has a physical location (office, retail store, etc.), hanging a sign in a high-traffic area is a great option and relatively quick and easy.
I’ll show you the steps to create such sign in Microsoft Word.
1. Open Word, create a new blank document, and insert a rectangle. (When your cursor turns into a plus sign, you’re able to draw your shape.
By default, mine is blue. Right click the rectangle and select More Layout Options.
Set the properties to . . .
- Size: 10” in Height and 8” in Width
- Text Wrapping: Behind Text
- Horizontal – Absolute Position of .25” ‘to the right of’: Page
- Vertical – Absolute Position of .5” ‘to the right of’: Page
Set the Fill to No Fill and the Line to a Solid Line, Black Color, and .5 pt Width, choosing the Dash Type selection shown below.
2. Click inside the rectangle and type “Follow Us on Social Media”. Set the font to one or more choices that work as your heading and size to appropriately fill the space. Set the Alignment to Centered. I went with the font Candelion Regular in all lowercase at size 160 for “follow us” and (on the next line) Calibri in all caps at size 25 and added a space between each letter.
3. Next, decide which review platforms you would like to feature. We are currently active on Facebook, LinkedIn, and Pinterest and will be highlighting those. Then, go to Google to find logos. Most social media outlets will have a corporate page that makes their logo available to the public along with instructions for proper usage. For example, Facebook has a Brand Resources page easily found when searching “facebook logo” on Google.
As you find the appropriate source for each social media outlet, save the logos to your desktop.
4. Press enter within your document to advance to the next line space and then insert each of your saved logos (from the menu at top, press the Insert tab, and choose Picture) in the order you want them to appear on your sign.
Inserting each of mine took me to the bottom of a second page. So, the first step in adjusting sizing is to crop any excess space from the logos. (As you can see above, the outline of the Pinterest image is directly around the icon, so no need to crop that one.) That’s not the case for LinkedIn . . .
To crop, click Picture Tools (at the very top of the screen), click the Crop icon (at top right), drag the outer edges of the box tight around the logo, and press enter. Once all the logos are cropped as needed, try to match their size to about and 1.4” in height. (This will ensure you have adequate room for text.) To do so, click Picture Tools again and enter a height at top right.
Repeat for the other icons.
5. Click in the space after your first icon, press enter to add a line space, and type your profile name/URL for that platform; repeat for your subsequent logos. This process once again took me onto a second page.
Therefore, decrease the font size as needed. I went with size 20.
And then adjust the spacing a little for each line of text (so you have additional room between each social media outlet).
And you’re done!
6. Save your file, print, cut (on the dotted line, which is 8×10”), and frame!
A Note About Fonts and Colors:
While the instructions described above will achieve the simple and modern design pictured, you can (and should) customize the look for your business. If you’ve been brand building from the start, you already have a Style Guide in place, and everything you create for your business should reflect the guidelines you’ve set for your logo usage, fonts, and colors. If you’re new to branding, be sure to review our story on The Role of a Brand Style Guide.
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