When looking to promote your social media presence, you want to include logos for each outlet, but you don’t want to be on the receiving end of legal issues with Facebook or Instagram. So we’ve done the legwork for you and compiled the logos each social media outlet wants you to use along with the rules for each. If you had a legal department, their ‘approved’ rubber stamp would be inked up and ready!
Use the Pinterest badge (above) and not the wordmark.
Always include a call to action and your Pinterest URL with the logo.
The logo height should be proportionate to the call to action text.
We hope this guide simplifies the use of social media logos for you. However, please keep in mind that this collection does not replace the full guidelines provided by each social media outlet, and those should be reviewed in full as well.
If you have any questions or comments, we’d love to hear from you! Post in the comments section below.
You’ve created your social media pages to reinforce and promote your brand, and you regularly dedicate your time to adding content. Now, you want to be sure you’re taking every opportunity to properly promote your social media presence. If your small business has a physical location (office, retail store, etc.), hanging a sign in a high-traffic area is a great option and relatively quick and easy.
I’ll show you the steps to create such sign in Microsoft Word.
1. Open Word, create a new blank document, and insert a rectangle. (When your cursor turns into a plus sign, you’re able to draw your shape.
By default, mine is blue. Right click the rectangle and select More Layout Options.
Set the properties to . . .
Size: 10” in Height and 8” in Width
Text Wrapping: Behind Text
Horizontal – Absolute Position of .25” ‘to the right of’: Page
Vertical – Absolute Position of .5” ‘to the right of’: Page
Set the Fill to No Fill and the Line to a Solid Line, Black Color, and .5 pt Width, choosing the Dash Type selection shown below.
2. Click inside the rectangle and type “Follow Us on Social Media”. Set the font to one or more choices that work as your heading and size to appropriately fill the space. Set the Alignment to Centered. I went with the font Candelion Regular in all lowercase at size 160 for “follow us” and (on the next line) Calibri in all caps at size 25 and added a space between each letter.
3. Next, decide which review platforms you would like to feature. We are currently active on Facebook, LinkedIn, and Pinterest and will be highlighting those. Then, go to Google to find logos. Most social media outlets will have a corporate page that makes their logo available to the public along with instructions for proper usage. For example, Facebook has a Brand Resources page easily found when searching “facebook logo” on Google.
As you find the appropriate source for each social media outlet, save the logos to your desktop.
4. Press enter within your document to advance to the next line space and then insert each of your saved logos (from the menu at top, press the Insert tab, and choose Picture) in the order you want them to appear on your sign.
Inserting each of mine took me to the bottom of a second page. So, the first step in adjusting sizing is to crop any excess space from the logos. (As you can see above, the outline of the Pinterest image is directly around the icon, so no need to crop that one.) That’s not the case for LinkedIn . . .
To crop, click Picture Tools (at the very top of the screen), click the Crop icon (at top right), drag the outer edges of the box tight around the logo, and press enter. Once all the logos are cropped as needed, try to match their size to about and 1.4” in height. (This will ensure you have adequate room for text.) To do so, click Picture Tools again and enter a height at top right.
Repeat for the other icons.
5. Click in the space after your first icon, press enter to add a line space, and type your profile name/URL for that platform; repeat for your subsequent logos. This process once again took me onto a second page.
Therefore, decrease the font size as needed. I went with size 20.
And then adjust the spacing a little for each line of text (so you have additional room between each social media outlet).
And you’re done!
6. Save your file, print, cut (on the dotted line, which is 8×10”), and frame!
A Note About Fonts and Colors: While the instructions described above will achieve the simple and modern design pictured, you can (and should) customize the look for your business. If you’ve been brand building from the start, you already have a Style Guide in place, and everything you create for your business should reflect the guidelines you’ve set for your logo usage, fonts, and colors. If you’re new to branding, be sure to review our story on The Role of a Brand Style Guide.
My number one first suggestion to an individual looking to promote their business on any social media platform is to get to know your target. If you’re looking to create a facebook business account and reflections of your first facebook profile picture trigger a ‘wow, look how young I was’ reaction, you can probably safely cross this item off the to-do list. If you’ve got a sad, faceless, white silhouette or no account at all, your first step is to dive — head first — into the unknown realm and fully immerse yourself. The definition for full immersion (or your threshold for comfort in the new environment) will vary by person, but I would recommend you spend AT LEAST a few hours over the course of a week or so bravely exploring. While a great supplement, research cannot compare to real-life experience.
So I’m going to assume you have an individual account on
Pinterest, and you know that a ‘pin’ is an image most often representing linked
content, a ‘board’ is a stored collection of like pins, and the Pinterest site
or app is often used as a visual search engine.
WHO ELSE IS ON PINTEREST?
A closer look at Pinterest’s demographics (below) shows a
more female tilt (though that tilt decreases in intensity every year) with
other lesser represented demographics including individuals 65+ and people with
income less than $30k.
WHY ARE THESE FOLKS ON PINTEREST?
The big topics traditionally associated with the platform are
food and beauty/style. If your business
is focused on one of these categories, Pinterest is the perfect match for you.
The impetus for me writing this particular article is that
we are currently looking to promote our blog, Brand Building for Small
Business, on Pinterest. Since we’re
not a sure-thing kind of fit for this outlet, I went looking to confirm my
personal impression that DIY business topics do perform well. Pinterest’s top 100 trends for 2019 fall into
I hope your business is faring well here, because ours it
still on the fence. Actually, we may not
have even approached the fence yet. The top ten trends within each category are available on
Pinterest’s web site. Upon drilling
down, I see we have some potential in the Hobbies and Interests category: the first item listed is, “Do the hustle:
People are turning their passions into profits—from canning to DJing to online
tutoring. (Searches for side hustles at home +690%).” Apparently, lots of small businesses are
blooming, and these at-home entrepreneurs are turning to Pinterest. I’m optimistic that your review of the top
trends was equally encouraging. This
social media platform really has evolved significantly over the years, and I believe
a large percentage of businesses can find a comfortable home in today’s
MAKE YOUR BUSINESS PINTERESTING (sorry, just had to . . . )
1. Create Your Business Account
You can either add your business
profile to your personal one (by clicking in the top right corner, then “Add a free
business profile,” and completing the following prompts) or you can create a profile
independent of your personal account (log
out of your personal account, go to pinterest.com/business/create/,
fill in your email and password, click “Create account,” and answer the
questions that follow).
In that process, you’ll be asked whether you would like to
add the Pinterest save button to your browser.
While certainly not a necessity, the button can ease your future pinning.
2. Edit Your Profile
Click the pen to the right of
your business name for your business account settings. Your profile photo should be
consistent with your brand, square, and at least 600 x 600 pixels. In the About section, you have 160 characters
to be as descriptive as possible while including keywords and phrases that your
target audience might search.
3. Create Your Boards
Next, you’ll want to decide how to structure your
account. If you’re a photographer, you
might want to have boards for each type of photography you do (weddings,
babies, etc.). If you own a salon, you
could create a board for each type of service you provide. As a blog for small business branding, I’m
going to create a board for each brand component we focus on (logo design,
style guides, direct mail, etc.).
To begin, you’ll need to switch from your Business hub to
From your profile page, select boards, and click the plus
You’ll again want to be as descriptive as possible with your
board names while keeping keywords in mind and limiting your character count to
Return to the boards page, hover over the name of your new
board, and click the pencil icon to enter more details. Enter a description, choose an appropriate
category, and save your board.
Repeat this process for as many boards as you’d like.
4. Get Pinning
Next, you’ll want to add some pins to your boards, which
should include a mix of your products and services, related content that is new
to Pinterest, and related content already on Pinterest.
The easiest route of course is simply repinning, but you
usually need new content (in addition to your products and services) to make
your board worth following, though exceptions certainly exist.
If you chose to download the Pinterest save button to your
browser when creating your account, you can simply hover over pictures you’d
like to pin, and the Pinterest save button will appear at the top left of the
picture, as you can see below on our home page.
While a great neutral image, nothing specific is communicated and would
therefore be largely useless as a pin.
You want to use an image that is visually appealing and clearly conveys
the viewer’s destination if he or she were to click. Your logo is a nice addition but not a
Once you’ve got your image and are ready to add your new
pin, click on your applicable board, and click the plus sign at top left to
Upload your picture, add your title, explain your content,
and include a destination link. (Once
again, be mindful of keywords people might search to find content like yours.)
Quick Note About Rich Pins: With a business account on Pinterest, you have the ability to add greater depth to your pins for products, recipes, articles, and aps: – Product pins include real-time pricing, availability, and purchase information. – Recipe pins display ingredients, cooking times, and serving sizes. – Article pins show a headline, the author, and a story description. – Ap pins include an install button. While these additions can be very helpful, rich pins do require some initial groundwork. They function by displaying metadata associated with your content that’s included within the HTML of your website. For information on setup, see Pinterest’s Developers’ Overview on Rich Pins.
YOUR PINTEREST PLAN GOING FORWARD
Pinterest recommends you pin at least once per day during
peak times (i.e., evenings and weekends).
You can also schedule pins if you’d prefer to get a large amount ready
all at once. To do so, just select
“Publish at a later date” when creating your pins. You can schedule as many as 30 pins up to two
weeks in advance.
Happy pinning! If you
have any questions, leave a reply below.