Press Release to Introduce Ourselves as Part of National Small Business Week in May

press releases 1 Minute

In an earlier article (Press Releases as Another Opportunity for Branding), we promised to do our first press release on Brand Building for Small Business, using the occasion of National Small Business Week May 3rd through May 9th to formally announce our blog – believing we now have enough content across many basic business areas to warrant introducing ourselves.

brandbuildingforsmallbusiness.com/2019/12/26/press-releases-as-another-opportunity-for-branding/(opens in a new tab)

With the dual hook of this national celebration plus the rollout of our site as a free resource to the targeted audience, we believe we have enough substance to interest an editor. 

Selecting our media targets on a budget was not easy.  For this initial round, we have contacted about a dozen business journals (all of which serve a substantial small business readership) and an inexpensive distribution channel – IssueWire.com – that also circulates the first press release free.  Clearinghouses such as this one can be very useful in getting the message out to a broader audience, though in a less targeted way than developing your own list of carefully selected publications.  That said, this approach makes the processing of releases much easier, and feedback about the distribution is tracked and easily accessible.  In addition to the most basic level of distribution, several special promotions can be added (at an extra cost) that target social media connections and Google search.

Our goal – we hope to gradually increase the readership of our blog and gain some valuable reader insights.

We will keep you posted about our results . . . and will write a follow-up article on the analysis of the results.  Until then, feel free to review our press release piece and provide us with any feedback in the comment section below.

Read our press release.

https://brandbuildingforsmallbusiness.files.wordpress.com/2020/02/celebrating-national-small-business-week-in-may-new-branding-resource-for-small-businesses-issuewire.pdf

Special Note:
Brand Building for Small Business has been identified by Feedspot (www.Feedspot.com) as one of the Top 100 Branding Blogs. Feedspot provides “the most comprehensive list of branding blogs on the Internet” so we are pleased to be part of that group.  To learn more, visit https://blog.feedspot.com/branding_blogs/.

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Published by Bob Thomas

During a four-decade career in communications, Bob was responsible for developing the brand of a company that began as a small, one-state de novo operation (GUARD Insurance Group) with a dozen employees and sales of $500,000. During his tenure, that start-up grew to be active in all 50 states with 900 employees and sales in excess of $1.5 BILLION. Bob created the communications function within that organization and oversaw all aspects of the discipline across a 36-year period. During that time, the organization underwent several name changes and strategic rebrandings. That period included two sales to new parent corporations – the most recent to Warren Buffet’s Berkshire Hathaway family in 2012. Historically, the company’s communications activities (from advertising, web development, and public relations to more technical tasks) were all handled by an in-house staff of less than 10 people who created and maintained GUARD’s brand. Bob has often said that he has worked for a number of employers (from small to quite large) without ever having to change jobs. While he has enjoyed experiencing the size and scope of the current variation (Berkshire Hathaway GUARD Insurance Companies), he has always had a particular fondness for the smaller versions. In addition to insurance, Bob has experience with branding- and communications-related activities for the following industries: commercial real estate, banking, technology, and retail operations. He is a graduate of Bucknell University. Bob and his wife Molly have two adult children (Caitlin and Dylan) and split time between Dallas and Harvey's Lake in Pennsylvania.

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5 thoughts on “Press Release to Introduce Ourselves as Part of National Small Business Week in May”

  1. Pingback: Branding and Marketing, Promotion, or Advertising Campaign (Re)Launches – Brand Building for Small Business
  2. Pingback: Press Release Generator – Identifying Your Content – Brand Building for Small Business
  3. Pingback: Press Release Generator – Sample Press Release Announcing a New Hire – Brand Building for Small Business
  4. Pingback: Press Release Generator – Sample Press Release Announcing an Employee Promotion – Brand Building for Small Business
  5. Pingback: May 1 – 7:  Celebrate National Small Business Week – Brand Building for Small Business

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