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Brand Building for Small Business

Brand Building for Small Business

A Blog for Entrepreneurs Looking to Create and Develop their Corporate Identity

  • Your Brand: The Beginning
    • Why Bother?
    • Build vs. Buy
    • Where to Begin?
    • What’s in a Name?
    • Design Your Own Logo
      • Don’t Let Them Mess with Your Logo
    • Know Your Audience
    • Vision Statement
    • Brand Style Guide
    • Choosing a Color
    • Business Cards
      • Microsoft Word
      • Corel Draw
    • Mission Statement
    • Business Letterhead
      • Microsoft Word – Instructions & Template
      • Microsoft Word – Video Tutorial
      • Corel Draw – Instructions & Template
    • Business Envelopes
    • Choosing Paper
    • Annual Brand Checkup
    • Side-by-Side Comparisons Can Be Helpful
    • Your Brand Manager
    • Role of Branding in Business Plans
  • Opportunities for Publicity
    • 10 Minute Branding
      • Ask a Customer (Just One) To Do a Review
      • Build a Contact Prospect List
      • Conduct an Ongoing Three-a-Day Sales Campaign
      • Sponsor a Community Team
      • Go Shopping!!
      • “Your Call Is Important To Us” (NOT!!)
      • Coffee Break!!
    • Social Media
      • The Simplest Social Media Strategy
      • Get Your Business Started on Pinterest
      • How to Create a Facebook Page for Your Business
      • Social Media: One More Reason to Bother! (Betting on the Long Shot)
      • Creating a “Follow Us on Social Media” Sign
        • Microsoft Word
        • Corel Draw
      • Creating a Mail Merge Document for Direct Response Mailing
      • Branding Through Blogging
      • A “Legal-Approved” Free Collection of Social Media Icons
    • Social Influencers
      • How I Learned Social Influencers Rule the World
      • Approaching Social Influencers
      • Approaching Social Influencers: Sample Text
    • Reviews
      • Getting Reviews for Your Business
      • Review Request Sign
    • Direct Mail/Email
      • Role of Branding in Direct Mail/E-mail
    • Press Releases
      • Press Releases as Another Opportunity for Branding
      • Press Release Generator – Identifying Your Content
      • Press Release Generator – Sample Press Release Announcing a New Hire
      • Press Release Generator – Sample Press Release Announcing an Employee Promotion
      • Press Release to Introduce Ourselves as Part of National Small Business Week in May
    • Campaign (Re)Launches
      • The One That Got Away!
    • Small Bus Saturday
      • What Comes Between Black Friday and Cyber Monday?
    • Holidays
      • Holiday Cards
      • Free Holiday Card Template for Your Business
      • Holiday Branding
    • Charitable Contributions
    • October 27th:  National Blogger’s Day?
    • Bad Press
    • “Best of” Business Awards
    • National Small Business Week
  • Cultivating Your Presence
    • 10 Minute Branding
      • SEO
        • Make Sure Your Web Site is Included in Search Engines’ Index
        • Review Your Web Pages’ Titles
        • Review Your Web Pages’ Descriptions
        • Meta Keywords
      • Brand Consistency
        • Always Have a Back-up on Hand
      • Monitoring Brand Mentions
        • When was the last time you googled yourself?
        • Make Google Alerts Work for Your Business
      • Favicons (and a Favicon Generator)
      • A Match Made in Minutes
      • New Year Greetings
      • Order Pizza for Your Employees
      • Protect Your Brand: Check for Copyright Infringement
      • Visit a Competitor’s Web Site
      • 2023 – Start a Fresh, New “To Do” List!!
      • Employee Reality Check
      • Ties That Bind (and Define)!!
    • Design Resources
      • FREE Pictures Are Also Worth a 1,000 Words (and Can Help Promote Your Brand)!
      • Optimal Resolution for Optimal Output
      • How to Get the Best Fonts for Free
      • Finding the Right Font: A Review of the Best Available Font Viewers
      • A Few of My Favorite Fonts
      • Nicely Branded Displays Help Sell! (i.e., Branding and Your Trade-Show Booth)
    • Advertising
      • Role of Advertising in Successful Branding
      • Creating Ads that Communicate Your Brand
    • Web Design
      • Attention Small Business Owners: Yes, You Need a Web Site!
      • Web Design: Everyone has to Start Somewhere
      • A Simple SEO Hack from Neil Patel
      • SEO Resources
      • Landing Pages
    • Customer Service
      • Branding Through Customer Service
      • In Search of the Holy Grail (of Branding)
      • Clever Customer Service
    • Personal Branding
      • Personal Brand(ing) – Another Way to Build Your Small Business
      • Small Business vs. Entrepreneurship vs. “Influencer”: Which Best Describes You?
      • Personal Branding and the “Newspaper Test”
    • Crisis Management
      • Crises Management: Messages Sent Now Will Define You Forever
      • Weathering the Storm
      • Branding and the Pandemic
      • How to Market Your Small Business During Coronavirus Pandemic
      • Customer Service During Crises
      • Time to Rebrand?
      • Rebranding and the Cancel Culture
      • ZOOM!!
      • Considerations When Starting or Restarting a Brand
      • How to Protect Your Brand When You Receive Bad Publicity from Customers
    • Branding Calendar
    • Thank You Card
    • Happy Birthday Card
    • Political Branding
    • Copyright Protection
    • Motivation
      • Confidence
      • Dream Big
      • Getting Started
      • Moving Forward
      • Opportunity
      • Success
    • Today’s TIP
      • Another Way to Build Your Brand
      • Branding and the Role of Leadership
      • Bridge Building and National Small Business Week 2022
      • Celebrate
      • Embrace Responsive Branding
      • Fonts Matter
      • Give Thanks
      • A Good Brand
      • Invest in Your Brand
      • Keys to Branding
      • Listen to Your Customers
      • Montor Your Web Site Branding Over Time
      • Networking
      • Pride Month
      • Reputation is Everything
      • Request Testimonials
      • Role of Introspection
      • The Roles of Perspiration vs. Inspiration
      • Saying Thank You
      • Shaping Your Brand
      • Take a Break
      • The U.S.A. as a Brand
      • Volunteering
      • A Way to Welcome a Brand New Year
      • You Can Multiply Each Customer Contact X 11
      • Your Brand Story
      • Brand Recognition
  • About Us
    • Bob Thomas
    • Carole Mancuso
    • Current Approach to Branding
      • How to Build Your Brand 10 Minutes at a Time
      • Weeeeeeeeeeee’re Back . . .!
  • Other Resources

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