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Brand Building for Small Business

Brand Building for Small Business

A Blog for Entrepreneurs Looking to Create and Develop their Corporate Identity

  • Your Brand: The Beginning
    • Build vs. Buy
    • Where to Begin?
    • What’s in a Name?
    • Design Your Own Logo
    • Know Your Audience
    • How to Create a Mission Statement
    • How to Write a Vision Statement
    • The Role of a Brand Style Guide
    • How to Set Up Simple Print-and-Cut Business Cards
      • Microsoft Word
      • Corel Draw
    • How to Easily Create Business Letterhead in Microsoft Word
      • Instructions with Template Included
      • Video Tutorial
    • How to Design and Print Branded Envelopes in Microsoft Word in 5 (4 Easy and 1 Really Frustrating) Steps
  • Opportunities for Publicity
    • Social Media
      • The Simplest Social Media Strategy
      • Get Your Business Started on Pinterest
      • How to Create a Facebook Page for Your Business
      • Social Media: One More Reason to Bother! (Betting on the Long Shot)
      • Creating a ‘Follow Us on Social Media’ Sign in Microsoft Word
      • A “Legal-Approved” Free Collection of Social Media Icons
    • Direct Mail/Email
      • Role of Branding in Direct Mail/E-mail
      • Creating a Mail Merge Document for Direct Response Mailing
    • Press Releases
      • Press Releases as Another Opportunity for Branding
      • Press Release to Introduce Ourselves as Part of National Small Business Week in May
    • Small Business Saturday and Much More . . .
    • WIN-WIN!! Charitable Contributions as an Opportunity for Branding
    • Branding and Marketing, Promotion, or Advertising Campaign (Re)Launches
    • Not All Press is Good Press
  • Cultivating Your Presence
    • Design Resources
      • FREE Pictures Are Also Worth a 1,000 Words (and Can Help Promote Your Brand)!
      • Optimal Resolution for Optimal Output
      • How to Get the Best Fonts for Free
      • Finding the Right Font: A Review of the Best Available Font Viewers
    • Create a Branding Activity Calendar (Template Included)
    • Creating a Review Request Sign in Microsoft Word
    • Branding Through Customer Service
    • Role of Advertising in Successful Branding
    • Creating Ads that Communicate Your Brand
    • Personal Brand(ing) – Another Way to Build Your Small Business
    • In Search of the Holy Grail (of Branding)
      • Is Brand a Scam . . . or the Real Deal?
    • Basic SEO: Make Sure Your Web Site is Included in Search Engines’ Index
    • How to Create a Branded Thank You Card for Your Business in Microsoft Word
    • Crisis Management
      • Crises Management: Messages Sent Now Will Define You Forever
      • Weathering the Storm
      • Branding and the Pandemic
      • Customer Service During Crises
      • Time to Rebrand?
      • ZOOM!!
      • Considerations When Starting or Restarting a Brand
      • How to Protect Your Brand When You Receive Bad Publicity from Customers
  • Other Resources
  • About Us
    • Carole Mancuso
    • Bob Thomas

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