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A Blog for Entrepreneurs Looking to Create and Develop their Corporate Identity
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Your Brand: Build vs. Buy
Building Blocks: The Beginning
Where to Begin?
What’s in a Name?
Design Your Own Logo
Know Your Audience
How to Create a Mission Statement
The Role of a Brand Style Guide
How to Set Up Simple Print-and-Cut Business Cards in Microsoft Word
How to Easily Create Business Letterhead in Microsoft Word
Cultivating Your Presence
Design Resources
FREE Pictures Are Also Worth a 1,000 Words (and Can Help Promote Your Brand)!
Finding the Right Font: A Review of the Best Available Font Viewers
Create a Branding Activity Calendar (Template Included)
Creating a Review Request Sign in Microsoft Word
Branding Through Customer Service
In Search of the Holy Grail (of Branding)
Is Brand a Scam . . . or the Real Deal?
Basic SEO: Make Sure Your Web Site is Included in Search Engines’ Index
Crisis Management
Crises Management: Messages Sent Now Will Define You Forever
Weathering the Storm
Branding and the Pandemic
Opportunities for Publicity
Social Media
The Simplest Social Media Strategy
Get Your Business Started on Pinterest
How to Create a Facebook Page for Your Business
Social Media: One More Reason to Bother! (Betting on the Long Shot)
Creating a ‘Follow Us on Social Media’ Sign in Microsoft Word
A “Legal-Approved” Free Collection of Social Media Icons
Direct Mail/Email
Role of Branding in Direct Mail/E-mail
Creating a Mail Merge Document for Direct Response Mailing
Press Releases
Press Releases as Another Opportunity for Branding
Press Release to Introduce Ourselves as Part of National Small Business Week in May
Small Business Saturday and Much More . . .
WIN-WIN!! Charitable Contributions as an Opportunity for Branding
About Us
Carole Mancuso
Bob Thomas
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