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A Blog for Entrepreneurs Looking to Create and Develop their Corporate Identity
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Your Brand: Build vs. Buy
Building Blocks: The Beginning
Where to Begin?
What’s in a Name?
Design Your Own Logo
Know Your Audience
How to Create a Mission Statement (Including Definitions, Examples, and a Mission Statement Generator)
The Role of a Brand Style Guide
Cultivating Your Presence
Create a Branding Activity Calendar (Template Included)
How to Set Up Simple Print-and-Cut Business Cards in Microsoft Word
How to Easily Create Business Letterhead in Microsoft Word (Template Included)
Creating a Review Request Sign in Microsoft Word
Finding the Right Font: A Review of the Best Available Font Viewers
FREE Pictures Are Also Worth a 1,000 Words (and Can Help Promote Your Brand)!
Branding Through Customer Service
In Search of the Holy Grail (of Branding)
Basic SEO: Make Sure Your Web Site is Included in Search Engines’ Index
Opportunities for Publicity
Social Media
The Simplest Social Media Strategy
Get Your Business Started on Pinterest
How to Create a Facebook Page for Your Business
Social Media: One More Reason to Bother! (Betting on the Long Shot)
Direct Mail/Email
Role of Branding in Direct Mail/E-mail
Creating a Mail Merge Document for Direct Response Mailing
Small Business Saturday and Much More . . .
Press Releases as Another Opportunity for Branding
WIN-WIN!! Charitable Contributions as an Opportunity for Branding
About Us
Carole Mancuso
Bob Thomas
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