When Carole first suggested the idea of moving forward with a somewhat altered approach to our blog (i.e., 10-Minute Branding) I was intrigued and sensed some real value that would speak to the current needs of people trying to build a successful small business and have some semblance of a work/life balance. While I am currently at a different stage than her (having – for instance – two adult children out on their own rather than two teenagers at home), the freshness of her plan was appealing and seemed in keeping with our DIY mentality. BUT . . . me being me, I had to build a justification for myself. Below is where I landed.
Perform an Internet search for the statement “attention span of millennials and Generation Z’ers,” and you will find a variety of references to an 8-to-12 second time frame.
Is this finding a sad commentary on the younger crowd who are soon destined to rule the world, or is this fact a symptom of necessary adaptation to survive and ultimately thrive within an increasingly complicated and complex society?
Personally, I’ve come to believe the latter. As the demands on our time and attention have grown, the ability to process information quickly and make meaningful use of small blocks of time becomes essential. Furthermore, this realization has led us to consider the ways in which we can best be of service to small business owners who have among the greatest demands on their time and resources and who must achieve the highest level of efficiency to be successful in today’s fast-paced business environment.
We think this concept of 10-minute branding can indeed be an important key to Get Sh – Done (and perhaps still create some extra time for family). So . . .
After a two-month pause in new additions to our blog, we have decided to resume but with a shift in focus for the immediate future.
Over the past three years, we have covered many of the basic principles and tools of branding for small businesses. Equipped with this library of resources, we decided we could be of greatest use to you – our audience – (while still preserving our chosen DIY focus) by offering weekly tips on branding activities that can be accomplished in just 10 minutes. (While some activities might require spilling over into multiple 10-minute sessions, our goal is to avoid intruding upon your already-busy schedule while still helping you realize your overarching goal of building a better, stronger brand identity.
Can You Really Accomplish Anything Meaningful in Just 10 Minutes?
Guess we’ll see, but . . .
Some branding activities can indeed seemingly be done in 10 minutes. For instance, you can write a thank you note to a customer that instills in them a strong sense of service while giving you a chance to tout your business in a desired way. Furthermore, 10 minutes a day for each day of a six-day work week yields an hour of potential productivity. If you used those 10 minutes to collect three prospects’ contact info, you’d have a dozen and a half by the end of the week to approach the following week one by one with a branded message. I fully suspect that converting some of those prospects into loyal customers would justify the effort and validate the process.
Furthermore, devoting one hour per week in 10-minute blocks yields more than 50 hours of annual productivity devoted specifically to building and refining your brand. Needless to say, a lot can be accomplished in a work week+ period.
That said, you will have to be disciplined in doing your 10 minutes per day. If you do, we believe you will be pleasantly surprised.
For our part, we will provide tips that we believe can be accomplished in one or more ten-minute blocks. We figure one way to make this happen is to try to devote as close to 10 minutes as possible to our creation of the tip, which should help ensure that the activity does not get overly complicated.
This approach is very much an experiment on our part. As a result, we really would appreciate your feedback by leaving a comment in the form below or by sending a private email to firstname.lastname@example.org.