Welcome to another installment of 10-minute branding!
10-Minute Branding Refresher: How do you build your brand 10 minutes at a time? You start small, and you simply begin. An excellent way to convince yourself to get going is to plan your ending. You can even set a timer. Then, be sure to bask in the success of your huge accomplishment of actually beginning and also appreciate the amount of work that got done. Then, repeat the process tomorrow. And the next day. And so on. You will be amazed at your branding progress . . . 10 minutes at a time.
Nothing beats a nice card sent through the mail with a short and personal hand-written note. If you have the time for that, wonderful. If you’re reading this, it’s probably because you’re short on time, and the idea of getting important things accomplished in a 10-minute window is very appealing to you.
On the other hand, we are all inundated with companies sending us holiday greetings along with pleas for sales of some sort. I would tread carefully so as not to join this unwelcome category. However, a text or e-mail with a nice graphic and a short, personal message can go a long way. . . . For example:
Thank you for another year of reading our blog. We are grateful for you and wish you the happiest of new years. From Carole and Bob at Brand Building for Small Business
Carole is a lead content developer for Brand Building for Small Business, a new venture, though she has been performing the art of brand building in some form since 2001.
She owns and runs Instant Invitation, which also operates as Inked Invitation through Zazzle. She designs graphics, develops personal and small business templates, and works to steadily build the company’s brand. Instant Invitation was established in 2014 and currently produces six-figure annual earnings with consistent year-over-year growth.
Carole spent 15 years in the corporate sector in the Communications department of now Berkshire Hathaway GUARD Insurance Companies (a national billion-dollar company). As Communications Manager, she was responsible for the company’s web site, online advertising, social media, and promotional email. When the desire to be close to family and closer to the sun brought her to Arizona (across the country from the company’s corporate operations), she began pursuing her own business.
She taught Public Relations and Organizational Communications courses at Wilkes University and Introductory Communications at Northampton Community College.
She is happiest while spending time with her husband and two children as well as their extended family and close friends. She loves the beach and all things wine.
View all posts by Carole Mancuso