Order Pizza for Your Employees

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10-Minute Branding Refresher: How do you build your brand 10 minutes at a time? You start small, and you simply begin. An excellent way to convince yourself to get going is to plan your ending. You can even set a timer. Then, be sure to bask in the success of your huge accomplishment of actually beginning and also appreciate the amount of work that got done. Then, repeat the process tomorrow. And the next day. And so on. You will be amazed at your branding progress . . . 10 minutes at a time.

Today’s 10-Minute Tip

Your employees are your best brand ambassadors.  They have the most direct and frequent contact with the general public/your audience/your customers and can be the key to reinforcing the brand image and message you want to communicate while embodying your service philosophy.

In taking 10 minutes every once in a while to order pizza or some other treat (such as picking up the tab to have an ice cream or food truck come to your place of business), you tell your team that you recognize their importance and value their daily contribution . . . while giving you a chance to reiterate your branding message and service philosophy to a receptive group!

Want to take the gesture one step further? 

Treat each pizza party as an opportunity to highlight an employee of the week/month/year and celebrate his/her efforts by posting that person’s picture within the workplace.

Fast.  Easy.  Affordable.  Fun.

Pizza parties provide a perfect way to complete your 10-minute branding assignment for a day . . . and even save some time for yourself by taking care of your lunch!! 

Remember, we are very interested in hearing your thoughts and comments.  Just use the space below.

Learn more about the importance of customer service to the process of branding:

Branding Through Customer Service

Published by Bob Thomas

During a four-decade career in communications, Bob was responsible for developing the brand of a company that began as a small, one-state de novo operation (GUARD Insurance Group) with a dozen employees and sales of $500,000. During his tenure, that start-up grew to be active in all 50 states with 900 employees and sales in excess of $1.5 BILLION. Bob created the communications function within that organization and oversaw all aspects of the discipline across a 36-year period. During that time, the organization underwent several name changes and strategic rebrandings. That period included two sales to new parent corporations – the most recent to Warren Buffet’s Berkshire Hathaway family in 2012. Historically, the company’s communications activities (from advertising, web development, and public relations to more technical tasks) were all handled by an in-house staff of less than 10 people who created and maintained GUARD’s brand. Bob has often said that he has worked for a number of employers (from small to quite large) without ever having to change jobs. While he has enjoyed experiencing the size and scope of the current variation (Berkshire Hathaway GUARD Insurance Companies), he has always had a particular fondness for the smaller versions. In addition to insurance, Bob has experience with branding- and communications-related activities for the following industries: commercial real estate, banking, technology, and retail operations. He is a graduate of Bucknell University. Bob and his wife Molly have two adult children (Caitlin and Dylan) and split time between Dallas and Harvey's Lake in Pennsylvania.

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  1. Pingback: Order Pizza for Your Employees – Brand Building for Small Business - Seattle Daily Chronicle

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