A few weeks ago, we told you about National Small Business Week in 2022. (See Today’s Tip: Bridge Building and National Small Business Week 2022 – Brand Building for Small Business.) Today, we’re just reminding you that the time is NOW!
The statistics supporting the importance of small businesses are always compelling. For instance, smallbizgenius.net (using a variety of recognized sources) notes:
- There are 32.5 million small businesses in the US.
- 48.9% of small businesses survive five years or more.
- 77% of small business owners say they feel optimistic about the future of their companies.
- 50% of all small businesses are operated from home.
- 82% of businesses that fail do so because of cash flow problems.
- Small businesses account for 44% of US economic activity.
With small businesses forming such an integral part of the economy in the United States, we should all take time to celebrate the importance of our local business community.
What Local Business Owners Can Still Do Now
While National Small Business Week will be underway shortly, a small business owner still has a number of ways to participate.
- Write a press release about the celebration and your business, announcing upcoming events, sales, celebrations, etc. (See our article about writing our own in 2020.)
- Send customers and staff a thank you note, letting them know that you appreciate their importance to your success and reminding them that their support also helps keep the national economy strong. (Check out our “How To” piece on creating your own thank you cards.)
- Use your social media to call attention to National Small Business Week and share some of the many resources available.
- Participate in and support other National Small Business activities in your region. To help you identify relevant events, go to the SBA web site, which provides an easy-to-use tool. All you need to do is provide a zip code, and you will get a list of functions in an area up to a 200 mile radius. [See National Small Business Week (sba.gov).] You just may find a quick and easy way to support this cause.
- And . . . while you are at this site, check out all of the many very useful tools the Small Business Administration (SBA) makes available, including a virtual summit May 2 – 5.
With the week’s observance about to get underway for 2022, you have no time to waste. However, you can also consider any time spent now a great long-term investment in your early planning for National Small Business Week 2023!