10-Minute Branding Refresher: How do you build your brand 10 minutes at a time? You start small, and you simply begin. An excellent way to convince yourself to get going is to plan your ending. You can even set a timer. Then, be sure to bask in the success of your huge accomplishment of actually beginning and also appreciate the amount of work that got done. Then, repeat the process tomorrow. And the next day. And so on. You will be amazed at your branding progress . . . 10 minutes at a time.
National Small Business Week Virtual Summit: May 2-3, 2023
In the words of the small business hosts, “Attend this free virtual summit to learn new business strategies, meet other business owners, and chat with industry experts!”
This week’s 10-minute branding task is to start taking advantage of this opportunity by getting your registration done (a task easily completed within the allotted time). Registration is now open!
Note: While signing up will take just 10 minutes, plan to invest up to two days to attend the Summit. (Your time will be well spent.)
Each year, the Small Business Administration (SBA) sponsors a variety of events in conjunction with National Small Business Week, which officially runs from April 30, 2023 thru May 6, 2023. The annual Summit that occurs within this week features extensive resources. To learn more about what to expect, see video highlights from years past. We also suggest that you acquaint yourself with some of the in-depth tools and information made available via the SBA Guide.
Reminder: Steps Your Business Can Take Now
Last year for the 2022 event, we highlighted several actions you could begin taking now to promote your small business in conjunction with the national celebration. The suggestions still basically apply in 2023, so you might want to spend 10 minutes tomorrow refreshing your memory and considering which initiatives might work well for you this year!
So How Does This Apply to Branding?
The fact that you are a small business is an automatic, integral part of your brand – one that can be a great strength to the success of your operation. Branding is all about values . . . and some of the typical ones associated with small businesses are:
- Personalized attention
- Directness (i.e., lines of communication and number of layers to reach decision-makers)
- Loyalty (to staff, customers, and community)
In other words, successful small businesses generally have good qualities to have associated with you and good qualities to live by and cultivate as part of your brand.
Be proud of this lineage.
Sign up now to learn more about the kinds of activities the SBA/SCORE have planned for 2023 and check out all the valuable resources being made available. Every time you promote your business by participating in this national celebration, you are helping to reinforce your brand in the eyes of the public.
As always, we welcome your comments and questions.
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