SEO or Search Engine Optimization, in a nutshell, helps your web site be found online. The quantity and quality of your web content greatly affects your success. Unfortunately, the formula isn’t that easy (quantity + quality = top search ranking). Many behind-the-scenes factors are involved, including page load time, meta data, backlinks, etc.
I found a wonderful cheat sheet – well, more like a cheat guide – that breaks down the most important on-page SEO elements and gives in-depth information on improving each.
According to NP Digital Co-Founder Neil Patel, the most essential in-page areas to pay attention to are:
1. Site Speed;
2. Meta Tags;
3. Content That Drives Search Traffic;
4. Crawlability; and
5. Mobile-Friendliness (or Responsiveness).
If you think your web site may benefit from some tweaks or even a complete overhaul in any of these areas, check out the On-Page SEO Cheat Sheet.
Carole is a lead content developer for Brand Building for Small Business, a new venture, though she has been performing the art of brand building in some form since 2001.
She owns and runs Instant Invitation, which also operates as Inked Invitation through Zazzle. She designs graphics, develops personal and small business templates, and works to steadily build the company’s brand. Instant Invitation was established in 2014 and currently produces six-figure annual earnings with consistent year-over-year growth.
Carole spent 15 years in the corporate sector in the Communications department of now Berkshire Hathaway GUARD Insurance Companies (a national billion-dollar company). As Communications Manager, she was responsible for the company’s web site, online advertising, social media, and promotional email. When the desire to be close to family and closer to the sun brought her to Arizona (across the country from the company’s corporate operations), she began pursuing her own business.
She taught Public Relations and Organizational Communications courses at Wilkes University and Introductory Communications at Northampton Community College.
She is happiest while spending time with her husband and two children as well as their extended family and close friends. She loves the beach and all things wine.
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Brand Building for Small Business 