Weathering the Storm

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As a small business owner, this virus will hit hard.  When sales stop, so, too, does our income.  In most cases, bills will continue to flow in. 

Yes, I will consider myself extremely lucky if all my friends and family survive this pandemic. 

Financial health would be some lovely icing.

The Small Business Association has a lot of great resources for this situation . . . from an Economic Injury Disaster Loan Program to Local Assistance:  https://www.sba.gov/page/coronavirus-covid-19-small-business-guidance-loan-resources 

A lot of other wonderful and necessary business accommodations, information, and tools are currently in the making as well, but the focus of this blog will be about creativity.  As the saying goes, “When one door closes, another opens.”  The lesser known continuation of the quote is “. . . we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.”  In this terrible situation, I challenge you to look for another door through which you can temporarily rebrand your business.

Some business alterations are more obvious in this new climate.  Restaurants are open for takeout and offering free “contactless” delivery.  Retail stores are encouraging “retail therapy” from home and also offering free delivery. 

Some business have had to get a little more creative.  A few examples to help inspire your creative thinking include . . .

Craft stores are offering instructions on how to DIY face masks and hand sanitizers from products available for shipment. 

Businesses that typically have at-location customers (and now have an overflow of convenience products) are offering a free roll of toilet paper with their take-out product. 

Gyms are offering virtual classes.

Real estate agents are offering virtual tours (created by the homeowner).

Some entrepreneurs are investing a portion of their reserves in the stock market, betting on the long game.

Invitation businesses are designing postponement announcements.

Charities are hosting virtual auctions.

Some business that simply cannot function now are offering their customers discounts for booking their product/service in advance. 

Home improvement stores (which are able to stay open as an “essential” business) are providing instructions for DIY projects around the house – since most people are homebound with some extra time.

A blog that strives to help entrepreneurs create and develop their corporate identity is now focusing on crisis communications and rebranding opportunities.  (Ya, that one’s us.)

I hope offering a handful of business Coronavirus coping strategies sparked your inner innovator.

Remember . . . “It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.” (Charles Darwin)

Good luck.  Stay safe.