Welcome to another installment of 10-minute branding!
10-Minute Branding Refresher: How do you build your brand 10 minutes at a time? You start small, and you simply begin. An excellent way to convince yourself to get going is to plan your ending. You can even set a timer. Then, be sure to bask in the success of your huge accomplishment of actually beginning and also appreciate the amount of work that got done. Then, repeat the process tomorrow. And the next day. And so on. You will be amazed at your branding progress . . . 10 minutes at a time.
SEO or Search Engine Optimization, in a nutshell, helps your web site be found online.
Before you get started with meta tags, I would recommend you make sure search engines know your web site exists. Or, more specifically . . . check whether your web site is indexed. If you haven’t already done that, click on over to this article (Make Sure Your Web Site is Included in Search Engines’ Index). Then, review your web pages’ meta titles (read that story here) and descriptions (read that story here).
Our current installment in our SEO meta series is . . .
META KEYWORDS
This component is the easiest one yet. You just want to make sure you don’t use this particular tag.
In old-school web design, meta keywords were important in communicating the content of your web site to browsers. However, they were abused by developers, who often stacked desired keywords that weren’t even present in their content. As a result, google now ignores the tag entirely for standard searches, and bing actually uses the tag as a signal for spam. If you have a long laundry list of keywords or your keywords aren’t relevant to your content, you could be getting an SEO ding. As a result, we recommend reviewing your keywords to make sure they don’t raise any red flags. Or, you can err on the safe side and simply remove them altogether.
Below is an example of what keywords might look like in your code:
| <html> <head> <title>Brand Building for Small Business</title> <meta name=”description” content=”A Blog for Entrepreneurs Looking to Create and Develop their Corporate Identity.”> <meta name=”keywords” content=”branding, small business, entrepreneurs, DIY, how tos, quick, easy, 10 minute branding”> </head> |
You can delete the entire bracketed component for the meta name “keywords.”
Once removed, the header above would look like this:
| <html> <head> <title>Brand Building for Small Business</title> <meta name=”description” content=”A Blog for Entrepreneurs Looking to Create and Develop their Corporate Identity.”> </head> |
Easy peasy!
QUESTION?
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Brand Building for Small Business 
Meta keywords were indeed important in traditional web design because they helped browsers understand the content of your website. But nowadays Google stopped giving importance to meta keywords, as they help competitors also to provide information about your website. Loved the blog post!
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Thanks for reading and thank you for your kind comment!
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I agree with you Carole in this topic what you write about meta description tag. But I would give the anchor text link to the other page, instead of for description “read that story here.”
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