10-Minute Branding Refresher: How do you build your brand 10 minutes at a time? You start small, and you simply begin. An excellent way to convince yourself to get going is to plan your ending. You can even set a timer. Then, be sure to bask in the success of your huge accomplishment of actually beginning and also appreciate the amount of work that got done. Then, repeat the process tomorrow. And the next day. And so on. You will be amazed at your branding progress . . . 10 minutes at a time.
Give Yourself a New Beginning Free from Old Failures
The New Year is a time of fresh beginnings . . . a time of optimism not yet marred by those inevitable defeats we all experience on a daily basis. To properly capitalize on this moment when you get to start over with a clean slate, our 10-minute branding tip for you is to develop a new “TO DO” list that reflects this positive state of mind. If you happen to have an old one, resist the temptation to just perform a quick update. Rip that old page up so you enter the New Year without unnecessary baggage and dead weight from those tasks you never got around to trying or that failed because you did not follow through sufficiently to succeed.
While you will of course need to carry some items over onto your new list because those tasks have indeed been deemed worthwhile, you will have gone through the exercise of re-evaluating each item before automatically (and blindly) carrying the activity forward.
When building your new list, look back over your 10-minute branding successes and determine which ones deserve to be repeated and which ones have advanced to a new stage. Consider your short- and long-term branding goals and identify those new tasks that need to be added . . . but make sure your running list – while ambitious – stands a chance of getting completed.
Start Moving “TO DO” to “DONE”
Attitude and outlook – these intangibles are critical to maintaining the positive energy needed to accomplish your initiatives. Optimism for the future is ultimately the fuel that drives you to move your “TO DO” list over to “DONE” . . . and keep adding new ones that define and advance your brand throughout the year.
As always, we welcome your comments and questions. Happy New Year!!
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Special Note
Are you willing to start the New Year with an additional slightly more ambitious assignment — one sure to take more than 10 minutes? (If so, see our article from 2021.):
Brand Building for Small Business 