Make Your Brand a Consistent Statement Throughout Your Business

10 minute branding, Cultivating Your Presence, SEO, Web Design 1 Minute

Welcome to another installment of 10-minute branding!

10-Minute Branding Refresher: How do you build your brand 10 minutes at a time? You start small, and you simply begin. An excellent way to convince yourself to get going is to plan your ending. You can even set a timer. Then, be sure to bask in the success of your huge accomplishment of actually beginning and also appreciate the amount of work that got done. Then, repeat the process tomorrow. And the next day. And so on. You will be amazed at your branding progress . . . 10 minutes at a time.

So how do you make your brand a consistent statement throughout your business . . . in 10 minutes a day no less?!

The endeavor sounds so much harder and more intimidating than the actuality.

ENSURING BRAND CONSISTENCY: THE PROCESS

Day 1: Collect all the physical documents that your customers see.

(Remember that any task taking more than 10 minutes gets paused to continue the next day.)

Day 2: Make sure each collected piece fits your brand — logo, company colors, tag line, etc. Put any off-brand item aside.

Day 3: Repeat the process for all current advertising.

Day 4: Go through your website and any other online materials. You can bookmark any item needing to be addressed.

Day 5: Repeat the process for any signage, noting items in need of change.

Day 6: Fix identified issues. One piece per day is probably a reasonable goal, though more complicated items may need to be spread across multiple days.

And then you’re done! The process may takes weeks to complete, but if you approach it in a organized manner and commit to 10 minutes per day (no more or no less), your brand will be consistent in no time . . . without having to take away from the business of actually running your business!

GOING FORWARD

Having this process fresh in your mind will help you be attentive to branding your materials in the future. Still, you may want to put a reminder in your calendar for one or two years ahead (whichever seems more reasonable based on the quantity of materials you have) to repeat this process.

HAVE A QUESTION OR COMMENT?

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Published by Carole Mancuso

Carole is a lead content developer for Brand Building for Small Business, a new venture, though she has been performing the art of brand building in some form since 2001. She owns and runs Instant Invitation, which also operates as Inked Invitation through Zazzle. She designs graphics, develops personal and small business templates, and works to steadily build the company’s brand. Instant Invitation was established in 2014 and currently produces six-figure annual earnings with consistent year-over-year growth. Carole spent 15 years in the corporate sector in the Communications department of now Berkshire Hathaway GUARD Insurance Companies (a national billion-dollar company). As Communications Manager, she was responsible for the company’s web site, online advertising, social media, and promotional email. When the desire to be close to family and closer to the sun brought her to Arizona (across the country from the company’s corporate operations), she began pursuing her own business. She taught Public Relations and Organizational Communications courses at Wilkes University and Introductory Communications at Northampton Community College. She is happiest while spending time with her husband and two children as well as their extended family and close friends. She loves the beach and all things wine.

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One thought on “Make Your Brand a Consistent Statement Throughout Your Business”

  1. Pingback: Make your brand a consistent statement across your organization - Small Business Branding - Vancouver Daily Times

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