Welcome to another installment of 10-minute branding!
10-Minute Branding Refresher: How do you build your brand 10 minutes at a time? You start small, and you simply begin. An excellent way to convince yourself to get going is to plan your ending. You can even set a timer. Then, be sure to bask in the success of your huge accomplishment of actually beginning and also appreciate the amount of work that got done. Then, repeat the process tomorrow. And the next day. And so on. You will be amazed at your branding progress . . . 10 minutes at a time.
So how do you make your brand a consistent statement throughout your business . . . in 10 minutes a day no less?!
The endeavor sounds so much harder and more intimidating than the actuality.
ENSURING BRAND CONSISTENCY: THE PROCESS
Day 1: Collect all the physical documents that your customers see.
(Remember that any task taking more than 10 minutes gets paused to continue the next day.)
Day 2: Make sure each collected piece fits your brand — logo, company colors, tag line, etc. Put any off-brand item aside.
Day 3: Repeat the process for all current advertising.
Day 4: Go through your website and any other online materials. You can bookmark any item needing to be addressed.
Day 5: Repeat the process for any signage, noting items in need of change.
Day 6: Fix identified issues. One piece per day is probably a reasonable goal, though more complicated items may need to be spread across multiple days.
And then you’re done! The process may takes weeks to complete, but if you approach it in a organized manner and commit to 10 minutes per day (no more or no less), your brand will be consistent in no time . . . without having to take away from the business of actually running your business!
Having this process fresh in your mind will help you be attentive to branding your materials in the future. Still, you may want to put a reminder in your calendar for one or two years ahead (whichever seems more reasonable based on the quantity of materials you have) to repeat this process.
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