How can I easily increase traffic to my website for free?
Start your page with a question and immediately provide an answer in one sentence.
Then, you can provide more information underneath. . . .
According to NP Digital Co-Founder Neil Patel, 14% of internet searches are phrased as a question. When starting your page with a question and answer, time spent on that page will decrease by over 20% (because people are able to find the information they need quicker); however, your rankings and traffic will go up.
To illustrate how this tip would be applicable for another small business, let’s use a painting company as an example. (Why a painting company, you ask? No good reason; just the first business type that popped into my head. Anyway. . . .)
If a painting company wanted to devote one of their web pages to pricing, they could start the page with a very commonly asked question like . . . “How much does it cost to paint a room?” and answer clearly while acknowledging every room is different. For example: “A 12×12’ room typically costs about $600 to be painted, though a number of different factors can affect that price.” Then, they could go into more specifics about their cost structure in subsequent paragraphs/lists.
Can you think of a scenario on your web site that might benefit from this trick? Share your thoughts in the comments below!