You start small.

Us humans generally hate new initiatives.  They’re intimidating and elusive, and we almost never know where or how to begin.  However, the trick — I’ve learned — does not lie in picking the perfect point of entry . . . or executing the perfect strategy.  The trick is simply to begin.  And an excellent way to convince yourself that it’s okay to begin is to plan your ending.  Set a timer if you must.  Promise to dedicate no more than 10 minutes to the task you’ve been procrastinating.  But.  Here’s the important part.  Do it again tomorrow.  And the next day.  And the day after that.  You will be amazed at the progress that can be made . . . 10 minutes at a time.

So, engaging our audience with ideas and how-tos for 10-minute chunks of branding progress is going to be the new approach for us at Brand Building for Small Business. Frankly, I was running out of time to contribute to this blog.  I love what we’ve created thus far and am extremely thankful for our followers who take the time out of their lives to read our posts and come back week after week.  Still, I was struggling to find the hours needed to put together my thoughts and share step-by-step how tos.  Like most people, my life is pretty full.  I own a small business, I’m raising two teenagers, I’m trying to maintain a household . . . and my sanity.  I’m only somewhat successful.  😊 As a result, I considered approaching our blog with this 10-minute strategy, which I’ve already effectively used to tackle a number of other areas of my life (says the women with a freshly caulked tub).  Knowing my time deficit is not an uncommon challenge, I had a lightbulb moment.  What if my partner and I each focus on dedicating only 10 minutes a day to this blog, writing about all the ways you can build your brand in only 10 minutes a day. . . .  There’s a lovely little symmetry there that spoke to us, and I hope the approach speaks to you.  Stay tuned. . . .