New Products Alert: CorelDraw as Standalone Software

Disclaimer:  While we only recommend products we know and love, we want to note we use affiliate links and may earn a commission for purchases made through those links.

Photo from Corel

Ok, I should preface this announcement. CorelDraw being available as a standalone product is a relatively new development as they issued a press release to that effect in 2020. But hey, 2020 was a big year. A lot of other things were on our minds . . . so I figured you may have missed the news as well.

If you’re one of our loyal readers, you know we are big fans of the CorelDraw Graphics Suite, which retails for $499. While still a steal compared to competitor brands, you can now get CorelDraw and Corel Photo-Paint together (called CorelDraw Standard) for $299, and CorelDraw as a standalone (called CorelDraw Essentials) for $129!

As we’ve said in a number of our articles: if you’re a graphic designer by trade, CorelDraw is probably not your graphics editor of choice.  If you’re a small business owner without a lot of graphic design experience who is choosing to do branding in-house, CorelDraw is a great choice.  You can address all your web and print graphics needs and produce sophisticated, high-end products . . . for a fraction of the price of the typical designer preference, Adobe.  (These days, most Adobe products are only available via subscription, and their current price for their annual subscription paid monthly is $52.99 – $635.88 for the year . . . to be paid year after year for as long as you would like access to their products.  Photoshop as a standalone is $20.99 per month; totaling $251.88 per year. For some people, paying that amount for Adobe products is an ongoing invaluable investment.  For others – like us, it’s like buying a Ferrari to take your kids back and forth to school.)

Click here to read a tutorial on How to Set Up Simple Print-and-Cut Business Cards in CorelDraw.

Click here for a tutorial on How to Easily Create Letterhead for Your Business in CorelDraw.

Click here for a tutorial on how to Design Your Own Logo.

Click here to purchase CorelDraw and Corel Photo-Paint together (called CorelDraw Standard) for $299.

Click here to purchase CorelDraw as a standalone (called CorelDraw Essentials) for $129.

A Simple SEO Hack from Neil Patel

How can I easily increase traffic to my website for free?

Start your page with a question and immediately provide an answer in one sentence.

(Like above.)

Then, you can provide more information underneath. . . .

According to NP Digital Co-Founder Neil Patel, 14% of internet searches are phrased as a question.  When starting your page with a question and answer, time spent on that page will decrease by over 20% (because people are able to find the information they need quicker); however, your rankings and traffic will go up.

To illustrate how this tip would be applicable for another small business, let’s use a painting company as an example.  (Why a painting company, you ask?  No good reason; just the first business type that popped into my head.  Anyway. . . .)

If a painting company wanted to devote one of their web pages to pricing, they could start the page with a very commonly asked question like . . . “How much does it cost to paint a room?” and answer clearly while acknowledging every room is different.  For example: “A 12×12’ room typically costs about $600 to be painted, though a number of different factors can affect that price.” Then, they could go into more specifics about their cost structure in subsequent paragraphs/lists.

Can you think of a scenario on your web site that might benefit from this trick?  Share your thoughts in the comments below!

♫ These are a few of my favorite fonts. . . . ♫

Pardon the singing. Fonts make me happy. Beautiful fonts that are free for COMMERCIAL USE (and can therefore be used for branding purposes!) make me very happy. They are unicorns among an Internet of font horses. So with no further ado, here are links to my top ten favorites (in no particular order) . . . .

1. Audrey

2. Learning Curve

3. Inflatable Flamingo

4. Abuget

5. Daybreak

6. Sugar Script

7. Quicksand

8. Priscilla Script

9. Playfair Display

10. Silhouetto Script

Happy downloading! Questions or comments? Just post in the Leave a Reply section down below.

Clever Customer Service

Customer service comes in all shapes and sizes . . . from a cashier who smiles genuinely to a service tech that goes the extra mile to make sure everything is working for you just as intended to a clever little card enclosed with your purchase.  Enter Anker, a Chinese electronics company, and my new portable charger.  While I was sufficiently pleased with the charger, I was taken with their customer service insert.  A small business card in size that was folded in half . . .

Compact, concise, thoughtful, and thorough.  I was impressed enough to snap a few pictures and jot down a few words . . . to remember my dose of inspiration and perhaps extend the feeling to others.  Establish your objective, however ordinary, and challenge your thinking to be somewhat extraordinary in your path to achieve it. 

Approaching Social Influencers: Sample Text

In a recent post on Approaching Social Influencers (read that story here), I laid out components for drafting a pitch to your influencer of choice and said that I would provide some sample text going forward.  Today, I’m making good on that promise.  Below, you’ll find a quick reminder of the recommended components side by side with the corresponding fleshed out sample pitch. . . .

If you’d like, you can view the sample text here in full without the side-by-side explanation.

Hope you’ve found this helpful!  (And in case you were wondering, the Daily Deal group admin did feature the product, so . . . SUCCESS!  I hope you find an opportunity that’s perfect for you and your product as well!) 

If this sample pitch does prove useful for you guys, one or two additional samples will follow (I’m currently working on a pitch for a couple products for Christmas time).  Let me know of any questions or comments in the “Leave a Reply” section below. 

Web Design: Everyone has to Start Somewhere

Recently, my blog partner did a post urging any small business owners holding out on creating a web site to take the plunge (read that story here).  He assured anyone feeling intimated that every “first try” typically lacks polish and suggested going to the Wayback Machine (a digital archive of the World Wide Web) if in need of evidence.  I thought that sounded like a super fun experiment.  So in the name of confidence building, let’s look at some big companies and their humble on-line beginnings. . . .

LEGO

Certainly not without charm (because who doesn’t love minifigures?!), but I’m guessing the individuals in charge of this design can’t look back now without cringing.

HOME DEPOT

I love a web site with a cartoon mascot that introduces himself before presenting the content of his page.  Homer from Home Depot.  Priceless.

MACY’S

Where pink, purple, and red and a dash of stars meet function.

GOOGLE

I rememberd Google always being just a logo and a search box, so I was amused to see this early weightier version. 

MCDONALD’S

More cartoons.  I’m lovin’ it.

PEPSI

This one may be my favorite.  And I’m not going to lie, I wish I had the Shockwave plug-in.

UNITED STATES POSTAL SERVICE

Look at all them clouds! 

AMAZON

Not too shabby, right?  I even kinda remember this design.  I knew I needed to keep looking. . . .

Here’s the gold!  This relic wasn’t available on the Wayback Machine.  Their earliest functional crawl of Amazon was 1999, and I had a feeling that an older, humbler version existed somewhere.  Thank you, versionmuseum.com.  (In amazon’s defense, this design was among the oldest within this collection with a July 1995 release date.)

FACEBOOK

Welcome to “the Facebook.”

In conclusion, I restate: everyone has to start somewhere. 

I hope one day your business grows so big that someone like me searches its origins to see the beginning of your journey.