Customer service comes in all shapes and sizes . . . from a cashier who smiles genuinely to a service tech that goes the extra mile to make sure everything is working for you just as intended to a clever little card enclosed with your purchase. Enter Anker, a Chinese electronics company, and my new portable charger. While I was sufficiently pleased with the charger, I was taken with their customer service insert. A small business card in size that was folded in half . . .
Compact, concise, thoughtful, and thorough. I was impressed enough to snap a few pictures and jot down a few words . . . to remember my dose of inspiration and perhaps extend the feeling to others. Establish your objective, however ordinary, and challenge your thinking to be somewhat extraordinary in your path to achieve it.
Reviews have become an important part of our lives. We look at them when choosing a restaurant, selecting a contractor, watching a movie, or even buying a new pair of jeans. As a result, having an abundance of glowing customer reviews can have a big impact upon your business. However, you know that already, which is why you’re here. So, let’s get started. . . .
I do believe the most effective way to convince a happy customer to go the extra mile for your business is to personally take the time to ask for a review. However, a personal request isn’t always feasible. For those occasions, a sign placed in a prominent area (possibly next to your register) that makes the request visually can be a good idea. I’ll show you the steps to create such sign in Microsoft Word.
1. Open Word, create a new blank document, and insert a rectangle. (When your cursor turns into a plus sign, you’re able to draw your rectangle.)
By default, mine was blue. Right click on the rectangle and select More Layout Options.
Set the properties to . . .
Size: 10” in Height and 8” in Width
Text Wrapping: Behind Text
Horizontal – Absolute Position of .25” ‘to the right of’: Page
Vertical – Absolute Position of .5” ‘to the right of’: Page
Right click on the rectangle again and select Format Shape. Set the Fill to No Fill, and set the Line to a Solid Line, Black Color, and .5 pt Width, choosing the Dash Type selection shown below.
2. Click inside the rectangle and type “Review Us”. Change the font to one that works as your heading and increase the size as needed to appropriately fill the space. Set the Alignment to Centered. I went with the font Georgia in all caps at size 60 and added a space between each letter.
3. Press enter to advance to the next line and then insert a star. Once your cursor is a plus sign, draw the star about a half inch or so in size.
Right click your star and select More Layout Options: within the Text Wrapping tab, select In Line With Text from the Wrapping Style section; within the Size tab, make the star .7” in Width and Height; press OK.
Right click on the star once again and select Format Shape: set the Fill to No Fill; for the Line, select Solid Line, Black color, and 1.5 pt Width.
Right click on the star one last time and select copy. Add a space and paste your star. Repeat three more times.
4. Press enter and add your company name. I used the same formatting as the “Review Us” heading but decreased the size to 36.
5. Press enter and include your review request. I went with: “Your feedback is extremely important to us. Take a few minutes to share your thoughts and help us spread the good word.” I kept the font the same and just changed the font size to 24.
6. Next, decide which review platforms you would like to feature. I decided to use TripAdvisor, Facebook, and Google. Then, go to Google Images (https://www.google.com/imghp) and search for the logo of one of the companies. I searched “tripadvisor logo”.
Save your selection to your desktop. (I chose the 4th logo of the top row. ) Press enter to add a line space to your Word Document and insert the logo.
As you can see, the logo is quite big. Since I plan to include three logos, I decreased the size a bit.
Repeat the process for each logo you would like to include, adding a line space between each one. If you extend onto a new page, don’t worry.
7. The last step in Word is simply a final tweaking so that everything looks nice and professional on the page. I increased the line spacing after the company name, the paragraph, and in between the logos, and decreased the size of each of the logos.