Welcome to our first official installment of 10-minute branding!
10-Minute Branding Refresher: How do you build your brand 10 minutes at a time? You start small, and you simply begin. An excellent way to convince yourself to get going is to plan your ending. You can even set a timer. Then, be sure to bask in the success of your huge accomplishment of actually beginning and also appreciate the amount of work that got done. Then, repeat the process tomorrow. And the next day. And so on. You will be amazed at your branding progress . . . 10 minutes at a time.
SEO or Search Engine Optimization, in a nutshell, helps your web site be found online.
The very first step is to make sure search engines know your web site exists. Or, more specifically . . . check whether your web site is indexed. If you haven’t already done that, click on over to this article (Make Sure Your Web Site is Included in Search Engines’ Index) and then save this post for tomorrow.
Once you’ve taken care of that quick task, you’re ready to move forward!
The web page title is part of a collection of “meta tags” that communicate important information about the page to web browsers as well as your visitors.
The “meta title” is the title of each of your web pages that gets displayed when your page is listed in a search engine’s results. For example . . .
The title is one factor that determines whether your web page gets displayed in someone’s search results, so you want to give all of your pages their best chance at seeing the light of day.
BEST PRACTICES ACCORDING TO GOOGLE
You may already have a title on each of your web pages. If so, that’s a great start. Then, you need only review them to be sure they’re optimal. So whether you’re drafting your titles from scratch or reviewing existing ones, you’ll want to review Google’s “Best Practices” for meta titles:
- Accurately describe the page’s content.
- Create a unique title for each page.
- Be brief but descriptive.
- Use the meta description tag (see below).
|An Example of the Meta Title Tag in Action in Your HTML:|
<title>Brand Building for Small Business</title>
<meta name=”description” content=”A Blog for Entrepreneurs Looking to Create and Develop their Corporate Identity.”>
ONLY 10 MINUTES A DAY
You might be questioning this approach at this point, thinking, I already spent 10 minutes just reading this article! If so, you’re done with your 10-minute branding exercise for the day! Come back tomorrow prepared to get started on executing the task. Once you reach 10 minutes, save your work and come back the next day!
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