Your first step to your business’s social media presence on facebook is quick and easy. In the five steps below, you’ll see how to create a page for your business.
1. Log in to your personal account on facebook. Go to Create > Page.
Select Business or Brand when asked to choose a category.
2. You’ll then be prompted to input an address, or you can click “Don’t show my address. Only show that this business is in the City, State region.”
3. Next, you’ll need to add a profile photo. You’ll want to use one that can be squared, the corners rounded/cropped, and at least 170 x 170 pixels in size (which is pretty small). We would ideally like to use our logo, but it’s not one that would work well in facebook’s profile frame:
If uploaded as is (as I did above), portions would be cropped. If I added white space to the top and bottom so the sides wouldn’t be cropped, the logo would be very hard to see when displayed at 170 x 170 pixels and smaller. As a result, I went with an icon version of our logo, created for purposes such as these. White space has been added all around to accommodate the round frame.
If your logo doesn’t work for your profile picture or you’d prefer to use a photo of yourself or some other image representative of your business, just be sure to regularly include your logo in your posts (preferably as an overlay on pictures related to the post).
4. Next up is your cover photo, which displays at 820 pixels wide x 312 pixels tall on computers and 640 pixels wide x 360 pixels tall on smartphones. The minimum size is 400 pixels wide x 150 pixels tall. Since the dimensions of your cover photo will vary somewhat in different environments, a simple landscape photo is your surest best – as opposed to including your logo or other text. (If you do go the route of including your logo or other text, be sure to include lots of white space, so the text does not get cropped regardless of the environment.)
A Quick Note About Graphics Software: If you’re not quite sure how to go about creating a cover photo that includes text or how to add white space to your logo, you may want to check out Inkscape (https://inkscape.org/), which is a free graphics editor that also makes a number of tutorials available: https://inkscape.org/learn/tutorials/.
For our facebook cover, I just used the main image included on our home page for continuity purposes.
You can “drag to reposition” if desired.
5. Finally, you’ll be asked whether you want to “invite friends to like your page,” which is recommended since pages with 10 or more likes get more engagement. If you want to wait until you’ve been regularly posting for some time before inviting a lot of people, you can start off with a small group of your close family and friends until you get better established.
And you are done! You have a facebook page for your business. Unfortunately, that was the easy part. The challenge is creating a regular posting schedule and sticking to that plan. How often . . . ? A number of sources cite one facebook post per day as optimal. If you can commit to that, great. If you feel like twice a day is better for you, just pay attention to your engagement. If those posts aren’t getting sufficient attention, facebook may decrease your visibility and put your posts into a “spamming” category. If you’re like us, once a week is a much more reasonable goal. Do what works for you and your business, experimenting a little to find your optimal posting schedule.
Good luck! Stay tuned for more posts about facebook. If you have any questions, feel free to leave a reply below.