How to Set Up Simple Print-and-Cut Business Cards in Corel Draw

If you’re a graphic designer by trade, Corel Draw may not be your graphics editor of choice.  If you’re a small business owner without a lot of graphic design experience choosing to do your branding in-house, Corel Draw is a great choice.  You can pretty much address all your web and print graphics needs for a faction of the price of the typical designer preference, Adobe. Since you’ve landed on this page in your travels, you probably already know that.  You’re stumbling block may be that blank page within Corel Draw that you’re staring at while wondering the quickest and easiest way to get professional-looking business cards designed, printed, and ready to hand out.  We’ll take you step by step through the process.

A Quick Note About Versions: I’m using Corel Draw 18. As long as you’re using a version in that same vicinity (i.e., 16, 17, 19, or 20), your view should look pretty similar to the screenshots included throughout these directions.

1.  From within Corel Draw, go to File > New.  You want an 8.5 x 11” portrait page that’s CMYK and 300 dpi:

2. Select the Graph Paper Tool:

Input 2 columns by 5 rows:

Draw the graph in any size and then switch to the Pick tool:

Change the size of the graph to 7” wide x 10” high and then type “p” to center the object on the page:

Double click the Outline Pen at the bottom right of the screen and change the color to dark gray, the width to hairline, and the style to dashed:

Then press Ungroup Objects with the graph still selected:

3. With the layout of your business card document ready, Go to File > Import and navigate to an image of your logo and click the Import button.  Then, resize as desired and place your image within the top left rectangle.  To ensure your logo is perfectly horizontally centered within the space, select the logo first, hold down the “shift” key to be able to select multiple objects, select the rectangle, at which point you can deselect shift; then, press “c” with both objects selected.

Select the Text tool so you could begin adding content:

Click anywhere on the page and type your name; press enter and add your title; then, continue adding the rest of the details you would like to show on your business card.  I’m going to include my title, phone number, email address, and web site.  Finally, set the alignment of the text to centered and choose your font and font size.  I’m going to use Calibri, size 11 for my name; size 10 for my title; and 7.5 for the rest of the information.

Move the text to the desired spot within the rectangle and horizontally center the two (click the text, press the ”shift” key while also selecting the rectangle; then, press “c”):

Now, you’ll want to adjust the spacing a bit.  With the text selected, press Ctrl + k to break each line into its own text object.  Then, I’m going to stretch out the character spacing of my name from 0% to 150%.  To do so, press Ctrl + t to edit the text properties. 

To ensure the two words don’t run into one another with the extended character spacing, I’m going to change the Word Spacing from 100% to 450%:

For my title, I’m going to use 50% character spacing and 250% word spacing.

Next, I’m going to select the phone number, e-mail address, and web site – pressing the down arrow key a few times until I’m happy with the placement:

4. And now we’ve got one business card in place!  To distribute the card design throughout the page so they can be printed ten at a time, select the rectangle you’ve been working on along with all the content inside and press Ctrl + g to group them together.  Press Ctrl + d to duplicate the business card:

Keeping the newly created business card selected, press the “shift” key while selecting the top right rectangle; then, press “e” to vertically center and “c” to horizontally center:

Select your two business cards and press Ctrl + g to group the two together and then Ctrl + d to duplicate them both:

With your newly created group of two business cards selected, press shift while selecting the second rectangle in the first column, and press “t” to top align the objects and “l” to left align the objects:

Repeat that process until all the rectangles are filled with your business cards:

5. Save your file and print; be sure to set your Print Quality to the best available option.

When choosing your paper, I recommend a quality cardstock between 80 and 100 lb — any thinner, and your business card will be too flimsy; any thicker, and you risk problems using the paper in a conventional home printer. A matte versus glossy finish is really a personal preference, but you do avoid any potential for fingerprints on a matte stock.

Then, cut!  For the cleanest and straightest edges, use a paper cutter.  

A Note About Fonts and Colors:
While the instructions described above will achieve the simple and modern design pictured, you can (and should) customize the look for your business. If you’ve been brand building from the start, you already have a Style Guide in place, and everything you create for your business should reflect the guidelines you’ve set for your logo usage, fonts, and colors. If you’re new to branding, be sure to review our story on The Role of a Brand Style Guide.

The Simplest Social Media Strategy

JUST DO IT . . .

To shamelessly borrow Nike’s slogan, forward movement is the best route for small businessowners looking to broaden their marketing and branding efforts into social media.  If you’re a large company with a department or firm devoted to your marketing and branding, you likely have a person or staff of people responsible for social media, and they can analyze demographics, develop goals, create a content inventory, and schedule posts.  If that’s a feasible undertaking for your business, this web site probably isn’t for you.  Our target is the small businessowner, who is looking to embrace social media while simultaneously doing most everything else . . . which could include staffing, management, finances, strategic planning, daily operations, sales, and customer service as well as marketing and branding.  Dedicating a huge amount of time and financial investment to social media simply isn’t feasible and is frankly unnecessary in order to be successful. 

JUST DO WHAT?

So how do you move forward into this new corporate endeavor?  Focus on what you know.  For example, if you don’t have a personal twitter account and aren’t really sure what or why one would tweet, that’s probably not the best place for you to start.

We’ve recently decided now is the time to start promoting our blog content on social media.  Personally, I currently frequent Facebook and Pinterest.  Bob, the other voice of Brand Building for Small Business, frequents Facebook.  (Frequent is actually probably an overstatement, but he occasionally visits Facebook.)  Since we have real experience with these platforms, we have a pretty good idea of who else is using them without any research.  However, a quick glance at the following chart, and we can solidify our understanding of the demographics of the most popular social media platforms.

Facebook and Pinterest’s demographics sufficiently align with our target audience.  We also know from experience that our content would be an appropriate fit. . . .

“CONTENT IS KING”

What can you, on behalf of your business, contribute to social media (with the expectation that a meaningful contribution yields dividends for your business)?

At the risk of sounding repetitive . . . focus on what you know. You are likely an expert in your field.  You may have managed to generate an income selling your products or services.  You possibly generate revenue that supports a small staff of people.  Or maybe you just started out and are hopeful about the profits to come.  Regardless, you likely have a wealth of focused knowledge.

You also no doubt have a personality.  I’m sure you’ve got a pretty great one at that.  You may be clever, witty, cultured, or sarcastic.  You may be optimistic, dark, curious, or creative.  You have a voice.  Hopefully, that voice is reflected in your brand, and you can express yourself and your brand on social media, resonating authenticity with your audience.

A FEW GREAT EXAMPLES . . .

Pop-Tarts

The popular brand of toaster pastries Pop-Tarts has a Twitter account bursting with personality. . . .

Pop-Tarts’ parent company, Kellogg’s, has a more conservative brand and voice.  They have approximately 98,000 Twitter followers while Pop-Tarts has 205,000.  With a 280 character limit (up from 140 a couple years ago), a little bit of creativity goes a long way.

Wayfair

A provider of furniture and home goods, Wayfair utilizes the visual nature of their business on a platform optimal for visuals.  Wayfair has approximately 1.3 million followers on Instagram, and they most often post pictures of their products with simple captions that engage, entertain, or educate.  Many posts will lead you to the link in their bio, which ultimately leads you to shop the pictured items on their web site.

Mashable

Digital media website Mashable uses Pinterest as an outlet to reinforce brand awareness and drive traffic to their web site.  They have 58 boards, ranging in topic from “3D Printing Creations” to “WTF” . . .

Mashable has 10 million+ monthly viewers on Pinterest.

A JOURNEY WITHOUT A MAP

Let’s say you glean some inspiration from these social media giants, and you create accounts for your business on the platforms you frequent; you begin regularly posting content – at least once per week – that is optimal for that platform (based on your personal experience), your products or services, and your unique brand; you promote your social media presence as part of your brand on all advertisements, correspondence, etc.; and little by little customers AND potential customers start following you.  Fantastic!  What now?

According to Comm100, some commons social media goals are to:

  • Connect with Customers
  • Increase Brand Awareness
  • Drive Traffic to Your Website (directly from social media and indirectly by enhanced search engine results)
  • Generate Sales and Leads
  • Boost Brand Engagement
  • Increase In-Person Sales
  • Build a Community
  • Improve Customer Service

While one or two items on this list may be more important to you than others, all of the goals are worthwhile in some respect.  See what develops for you as time goes on.  You may find that your most useful outcome of social media is invaluable market intel that comes from the comments on your product posts that you originally hoped would generate sales.  Or perhaps people start leaving reviews for you on Facebook, which become an important tool in converting leads into sales.  Maybe you find that you get complaints via social media that provide an opportunity for you to offer outstanding customer service in a very public way.  Navigating without a roadmap means you need to pay attention to your journey.  Try to find an opportunity in the issues that arise.  Be open to suggestions.  Think of creative ways that you can utilize and expand upon the positives you encounter.  Grow and evolve.  And be patient.  Good luck!

P.S.  Read more as we begin our social media journey on Pinterest and Facebook.

P.P.S. For more information on using social media (as well as other online channels) to promote your business, read How to Grow Your Small Business with Online Marketing? by Sparkle Speaks.