Tag: neil patel

SEO Resources

SEO or Search Engine Optimization, in a nutshell, helps your web site be found online.  The quantity and quality of your web content greatly affects your success.  Unfortunately, the formula isn’t that easy (quantity + quality = top search ranking).  Many behind-the-scenes factors are involved, including page load time, meta data, backlinks, etc. 

I found a wonderful cheat sheet – well, more like a cheat guide – that breaks down the most important on-page SEO elements and gives in-depth information on improving each.

According to NP Digital Co-Founder Neil Patel, the most essential in-page areas to pay attention to are:

1. Site Speed;

2. Meta Tags;

3. Content That Drives Search Traffic;

4. Crawlability; and

5. Mobile-Friendliness (or Responsiveness).

If you think your web site may benefit from some tweaks or even a complete overhaul in any of these areas, check out the On-Page SEO Cheat Sheet.

A Simple SEO Hack from Neil Patel

How can I easily increase traffic to my website for free?

Start your page with a question and immediately provide an answer in one sentence.

(Like above.)

Then, you can provide more information underneath. . . .

According to NP Digital Co-Founder Neil Patel, 14% of internet searches are phrased as a question.  When starting your page with a question and answer, time spent on that page will decrease by over 20% (because people are able to find the information they need quicker); however, your rankings and traffic will go up.

To illustrate how this tip would be applicable for another small business, let’s use a painting company as an example.  (Why a painting company, you ask?  No good reason; just the first business type that popped into my head.  Anyway. . . .)

If a painting company wanted to devote one of their web pages to pricing, they could start the page with a very commonly asked question like . . . “How much does it cost to paint a room?” and answer clearly while acknowledging every room is different.  For example: “A 12×12’ room typically costs about $600 to be painted, though a number of different factors can affect that price.” Then, they could go into more specifics about their cost structure in subsequent paragraphs/lists.

Can you think of a scenario on your web site that might benefit from this trick?  Share your thoughts in the comments below!