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Brand Building for Small Business

Brand Building for Small Business

A Blog for Entrepreneurs Looking to Create and Develop their Corporate Identity

  • Your Brand: The Beginning
    • Why Bother?
    • Build vs. Buy
    • Where to Begin?
    • What’s in a Name?
    • Design Your Own Logo
      • Don’t Let Them Mess with Your Logo
    • Know Your Audience
    • Vision Statement
    • Brand Style Guide
    • Choosing a Color
    • Business Cards
      • Microsoft Word
      • Corel Draw
    • Mission Statement
    • Business Letterhead
      • Microsoft Word – Instructions & Template
      • Microsoft Word – Video Tutorial
      • Corel Draw – Instructions & Template
    • Business Envelopes
    • Choosing Paper
    • Annual Brand Checkup
    • Side-by-Side Comparisons Can Be Helpful
    • Your Brand Manager
    • Role of Branding in Business Plans
  • Opportunities for Publicity
    • 10 Minute Branding
      • Ask a Customer (Just One) To Do a Review
      • Build a Contact Prospect List
      • Conduct an Ongoing Three-a-Day Sales Campaign
      • Sponsor a Community Team
      • Go Shopping!!
      • “Your Call Is Important To Us” (NOT!!)
      • Coffee Break!!
    • Social Media
      • The Simplest Social Media Strategy
      • Get Your Business Started on Pinterest
      • How to Create a Facebook Page for Your Business
      • Social Media: One More Reason to Bother! (Betting on the Long Shot)
      • Creating a “Follow Us on Social Media” Sign
        • Microsoft Word
        • Corel Draw
      • Creating a Mail Merge Document for Direct Response Mailing
      • Branding Through Blogging
      • A “Legal-Approved” Free Collection of Social Media Icons
    • Social Influencers
      • How I Learned Social Influencers Rule the World
      • Approaching Social Influencers
      • Approaching Social Influencers: Sample Text
    • Reviews
      • Getting Reviews for Your Business
      • Review Request Sign
    • Direct Mail/Email
      • Role of Branding in Direct Mail/E-mail
    • Press Releases
      • Press Releases as Another Opportunity for Branding
      • Press Release Generator – Identifying Your Content
      • Press Release Generator – Sample Press Release Announcing a New Hire
      • Press Release Generator – Sample Press Release Announcing an Employee Promotion
      • Press Release to Introduce Ourselves as Part of National Small Business Week in May
    • Campaign (Re)Launches
      • The One That Got Away!
    • Small Bus Saturday
      • What Comes Between Black Friday and Cyber Monday?
    • Holidays
      • Holiday Cards
      • Free Holiday Card Template for Your Business
      • Holiday Branding
    • Charitable Contributions
    • October 27th:  National Blogger’s Day?
    • Bad Press
    • “Best of” Business Awards
    • National Small Business Week
  • Cultivating Your Presence
    • 10 Minute Branding
      • SEO
        • Make Sure Your Web Site is Included in Search Engines’ Index
        • Review Your Web Pages’ Titles
        • Review Your Web Pages’ Descriptions
        • Meta Keywords
      • Brand Consistency
        • Always Have a Back-up on Hand
      • Monitoring Brand Mentions
        • When was the last time you googled yourself?
        • Make Google Alerts Work for Your Business
      • Favicons (and a Favicon Generator)
      • A Match Made in Minutes
      • New Year Greetings
      • Order Pizza for Your Employees
      • Protect Your Brand: Check for Copyright Infringement
      • Visit a Competitor’s Web Site
      • 2023 – Start a Fresh, New “To Do” List!!
      • Employee Reality Check
      • Ties That Bind (and Define)!!
    • Design Resources
      • FREE Pictures Are Also Worth a 1,000 Words (and Can Help Promote Your Brand)!
      • Optimal Resolution for Optimal Output
      • How to Get the Best Fonts for Free
      • Finding the Right Font: A Review of the Best Available Font Viewers
      • A Few of My Favorite Fonts
      • Nicely Branded Displays Help Sell! (i.e., Branding and Your Trade-Show Booth)
    • Advertising
      • Role of Advertising in Successful Branding
      • Creating Ads that Communicate Your Brand
    • Web Design
      • Attention Small Business Owners: Yes, You Need a Web Site!
      • Web Design: Everyone has to Start Somewhere
      • A Simple SEO Hack from Neil Patel
      • SEO Resources
      • Landing Pages
    • Customer Service
      • Branding Through Customer Service
      • In Search of the Holy Grail (of Branding)
      • Clever Customer Service
    • Personal Branding
      • Personal Brand(ing) – Another Way to Build Your Small Business
      • Small Business vs. Entrepreneurship vs. “Influencer”: Which Best Describes You?
      • Personal Branding and the “Newspaper Test”
    • Crisis Management
      • Crises Management: Messages Sent Now Will Define You Forever
      • Weathering the Storm
      • Branding and the Pandemic
      • How to Market Your Small Business During Coronavirus Pandemic
      • Customer Service During Crises
      • Time to Rebrand?
      • Rebranding and the Cancel Culture
      • ZOOM!!
      • Considerations When Starting or Restarting a Brand
      • How to Protect Your Brand When You Receive Bad Publicity from Customers
    • Branding Calendar
    • Thank You Card
    • Happy Birthday Card
    • Political Branding
    • Copyright Protection
    • Motivation
      • Confidence
      • Dream Big
      • Getting Started
      • Moving Forward
      • Opportunity
      • Success
    • Today’s TIP
      • Another Way to Build Your Brand
      • Branding and the Role of Leadership
      • Bridge Building and National Small Business Week 2022
      • Celebrate
      • Embrace Responsive Branding
      • Fonts Matter
      • Give Thanks
      • A Good Brand
      • Invest in Your Brand
      • Keys to Branding
      • Listen to Your Customers
      • Montor Your Web Site Branding Over Time
      • Networking
      • Pride Month
      • Reputation is Everything
      • Request Testimonials
      • Role of Introspection
      • The Roles of Perspiration vs. Inspiration
      • Saying Thank You
      • Shaping Your Brand
      • Take a Break
      • The U.S.A. as a Brand
      • Volunteering
      • A Way to Welcome a Brand New Year
      • You Can Multiply Each Customer Contact X 11
      • Your Brand Story
      • Brand Recognition
  • About Us
    • Bob Thomas
    • Carole Mancuso
    • Current Approach to Branding
      • How to Build Your Brand 10 Minutes at a Time
      • Weeeeeeeeeeee’re Back . . .!
  • Other Resources

Tag: card

Free Holiday Card Template for Your Business

In November, we published a story on the benefits of sending holiday cards to your customers (read that story here).  If you haven’t had a chance to design your own yet, we figured we would make the process incredibly easy for you.  Available below, you can download a free customizable template.

Holiday Card TemplateDownload

Instructions for getting your card ready. . . .

  1. Download the Word template and open the file.
  2. Scroll to the second page, delete the existing logo and add yours (go to Insert > Picture).
  3. Delete the existing text and add your message.
  4. Print double sided on white card stock.
  5. Cut, using the trim marks as your guide.

That’s it!  Let us know of any questions or comments below.

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Carole Mancuso Holidays Leave a comment December 10, 2021December 29, 2021 1 Minute

How to Create a Branded Thank You Card for Your Business in Microsoft Word

Disclaimer:  While we only recommend products we know and love, we want to note we use affiliate links and may earn a commission for purchases made through those links.

Every business should have a custom thank you card on file – the piece gives you the opportunity to express appreciation to your customers, employees, business partners, or anyone else deserving of thanks while reinforcing your business’s brand; also, I love gestures that have double-duty impact at minimal (almost no) cost.

So, in case you don’t already have one of these gems saved on your hard drive, I’m going to take you through the process of making a 2-on double-sided 5×7” branded Thank You card in Microsoft Word.

1. Open Microsoft Word and create a New Blank Document.  Change the margins of the page by selecting the Layout tab (at the top), clicking the Margins button, selecting Custom Margins, and changing the Top, Bottom, Left, and Right margins to .25 inches.

2. Click the Insert tab (at the top), click Text Box within the Text section, and select Simple Text Box.  Click the outline of the rectangle, hover over the center handle of the bottom line, and click and drag downward to increase the size just a bit. Then, right click on the rectangle, choose More Layout Options…, click the Size tab, input a Height of 5”, select Absolute within the Width section and input 7”; click the Position tab and uncheck “Move object with text” from the Options section.  Next, right click the rectangle and select Format Shape.  Format the Fill as No Fill and the Line as a Solid Line, Black, 1pt in Width, and Dashed.  Now your text box is ready to be customized.

Click the content within the rectangle, which will select everything, and press delete.  Set the alignment to centered by pressing Ctrl + E and then type “Thank You”.  Press the enter key to advance a couple lines spaces and then insert your logo (Insert tab >  Pictures > This Device > browse to the image file for your logo > Insert).

Now you’re obviously going to want to do some formatting.  I decrease the size of our logo to 1” in height (the width automatically adjusts proportionately), change the font of “Thank You” to Candellion in 80 pt. and add some line spaces.

3. With the rectangle selected, press Ctrl + C and then Ctrl + V to make a copy.  Click and drag the outline of the second rectangle to move about a quarter of an inch from the bottom of the first and horizontally centered on the page (indicated with a green guideline).

4. Duplicate the page: press Ctrl + A to select all the content on the page, press the Insert tab (towards the top), click Blank Page in the Pages section (at top left), and then Ctrl + V to paste the content from the original page onto the new page.

Next, go to the second page and delete the content of the text boxes.  You’re going to want to type your message here.  (I used the Calibri font in size 11.)  Copy and paste the content from one text box to the next (or type different content) and then remove the border of each box.  (When you print double sided, the printer will offset the reverse side some small amount and the boxes won’t line up perfectly; therefore, you can just leave the boxes on the front as your cutting guide.)

5. Save your file, print double sided on card stock, and cut!

Happy creating!

If you would prefer someone else do the creating and the printing for you (and the end product show up at your door step with envelopes included), we have a route available for you, too. Click here to personalize and purchase this Thank You card on Zazzle.

If you have any questions or comments on this topic, we’d love to hear from you.  Scroll down to the comments section at the bottom of this page.

Carole Mancuso Cultivating Your Presence, Uncategorized 2 Comments April 29, 2020November 13, 2022 3 Minutes

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