Welcome to another installment of 10-minute branding.
10-Minute Branding Refresher: How do you build your brand 10 minutes at a time? You start small, and you simply begin. An excellent way to convince yourself to get going is to plan your ending. You can even set a timer. Then, be sure to bask in the success of your huge accomplishment of actually beginning and also appreciate the amount of work that got done. Then, repeat the process tomorrow. And the next day. And so on. You will be amazed at your branding progress . . . 10 minutes at a time.
A Gift that Keeps on Giving
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Do you have 10 free minutes until your next task and want to create a way to keep your business’s name in front of existing and potential customers? Then, Go Shopping . . . for possible promotional gifts that you can distribute in a variety of ways. For example, imprinted pens often have a good shelf life – sticking around in the pocket of your patron or on his/her desk for a considerable amount of time and then staying in the face (and the thoughts!!) of that person throughout the day.
Before you reflexively say you don’t have the budget or extra cash, know that cost and quantity can vary greatly, which makes this opportunity available to everyone. You can check out major, well-known suppliers like 4imprint and see a wide spectrum of options (including some for well under a dollar per unit) . . . OR you can go to a site such as Zazzle to obtain just a handful that can often feature artwork relevant to your business as well as your particular company’s branding. While the per-unit cost might be greater, the ability to buy a few at a time might be helpful.
Such small quantities can be used very effectively when distributed in a personalized way. For example, invite a prized customer to lunch and pass along a customized pen as a takeaway. (The whole cost of such a gesture can – together with a good product and service — help secure brand loyalty in the present and future.) If, on the other hand, you have been able to invest in a larger quantity, we suggest getting a good enough quality to enhance the chances of being retained but at a sufficiently inexpensive cost to distribute them freely – including having a handful at your point of purchase for customers to grab-and-go at will.
While we have offered pens as a very typical example of a common company promotional gift offered by a high percentage of businesses, the same logic can be applied to countless other items like key chains, stress balls, lens wipes, sanitizer bottles, lip gloss, etc.
Although you can seldom go wrong with a pen, look for a gift that is both unique and reflects your products and/or services For instance, a contractor might offer a tape measure, an optician an eye glass repair kit, or a doctor a pill box.
If you are lucky, you might find the perfect item in just 10 minutes. If you are one of those people who just can’t get enough shopping and are constantly distracted by a need to check out each item you see, more than one 10-minute session might be required.
Once the perfect promotional gift has been identified, use a second 10-minute session to place your order – typically an action that can be accomplished via the Internet and/or a phone call. When completing your transaction, remember to stay consistent with your brand style guide in selecting fonts, colors, bylines, etc., which will enhance the recognition of your brand.
As always, we welcome your comments and questions. Till then, Happy Shopping!!