In an earlier article (Press Releases as Another Opportunity for Branding), we promised to do our first press release on Brand Building for Small Business, using the occasion of National Small Business Week May 3rd through May 9th to formally announce our blog – believing we now have enough content across many basic business areas to warrant introducing ourselves.
With the dual hook of this national celebration plus the rollout of our site as a free resource to the targeted audience, we believe we have enough substance to interest an editor.
Selecting our media targets on a budget was not easy. For this initial round, we have contacted about a dozen business journals (all of which serve a substantial small business readership) and an inexpensive distribution channel – IssueWire.com – that also circulates the first press release free. Clearinghouses such as this one can be very useful in getting the message out to a broader audience, though in a less targeted way than developing your own list of carefully selected publications. That said, this approach makes the processing of releases much easier, and feedback about the distribution is tracked and easily accessible. In addition to the most basic level of distribution, several special promotions can be added (at an extra cost) that target social media connections and Google search.
Our goal – we hope to gradually increase the readership of our blog and gain some valuable reader insights.
We will keep you posted about our results . . . and will write a follow-up article on the analysis of the results. Until then, feel free to review our press release piece and provide us with any feedback in the comment section below.
Brand Building for Small Business has been identified by Feedspot (www.Feedspot.com) as one of the Top 100 Branding Blogs. Feedspot provides “the most comprehensive list of branding blogs on the Internet” so we are pleased to be part of that group. To learn more, visit https://blog.feedspot.com/branding_blogs/.