Creating a ‘Follow Us on Social Media’ Sign in Corel Draw

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About Corel Draw: If you’re a graphic designer by trade, Corel Draw may not be your graphics editor of choice. If you’re a small business owner without a lot of graphic design experience choosing to do your branding in-house, Corel Draw is a great choice. You can pretty much address all your web and print graphics needs for a fraction of the price of the typical designer preference, Adobe. Since you’ve landed on this page in your travels, you probably already know that. If, however, buying a copy has been on your to do list for a while, there’s no time like the present. You can buy yours here and support this blog in the process.

A Quick Note About Versions: I’m using Corel Draw 18. As long as you’re using a version in that same vicinity (i.e., 16, 17, 19, or 20), your view should look pretty similar to the screenshots included throughout these directions.

You’ve created your social media pages to reinforce and promote your brand, and you regularly dedicate your time to adding content, so you want to be sure you’re taking every opportunity to properly promote your social media presence.  If your small business has a physical location (office, retail store, etc.), hanging a sign in a high-traffic area is a great option and relatively quick and easy.  I’ll show you the steps to create such sign in Corel Draw.

1.  From within Corel Draw, go to File > New.  You want an 8.5 x 11” portrait page that’s RGB and 300 dpi:

2. Select the Rectangle Tool:

Draw a rectangle in any size and then make sure the Lock Ratio is unlocked:

Then switch to the Pick tool:

Change the size of the rectangle to 8” wide x 10” high and then press ‘p’ to center the object on the page:

Double click the Outline Pen at the bottom right of the screen and change the color to dark gray, the width to hairline, and the style to dashed:

3. With the outline of your sign ready, next you can include the social media logos of your choosing.  Since potential legal issues associated with using other companies’ logos can be daunting, we’ve done the legwork for you and compiled the logos that the major social media outlet wants you to use along with the rules for each.  Visit our post, A “Legal-Approved” Free Collection of Social Media Icons, and simply copy a logo you would like to use from the post and paste the graphic into your Corel Draw file.  Repeat the process for each logo you would like to use.  I’ve selected three and each image is on top of the other at this point:

With one of the logos selected, lock the Lock Ratio and change the height of each logo to about 1.4”.  You may need to move the logos around using the Pick tool so you can access each of them.

4. Next, select the Text tool so you could begin adding content:

Click anywhere on the page and type your business’s information for one of your chosen social media outlets.  Then, set the alignment of the text to centered and choose your font and font size.  I’m going to use Calibri in size 20:

Repeat that process for the remainder of your social media outlets:

Now let’s add the heading.  I’m going to do “follow us” and “on social media” in two different fonts so I will create them as two separate text objects.  Using the Text tool, click anywhere on the page and type “follow us.”  I’m going to use the Candelion font at 160 pts in size and center the alignment.  Repeat the process for “on social media”, which I’m going to type in all caps, add a space between each character, and set the font properties to Calibri, 25 pts, and centered.

5. You’ll see your sign is starting to come to life.  Now you just need to clean it up.  Press Ctrl + A, which will select all the objects in your document and then press ‘c’ to horizontally center them all:

Then, move the objects around using the Pick tool till everything seems vertically balanced.  (Once you select an object, press Ctrl and continue to hold the key down while you move the object to retain its horizontal placement.)

6. Save your file, print (be sure to set your printer Print Quality to the best available option), cut (on the dotted line, which is 8×10”), and frame!

A Note About Fonts and Colors:
While the instructions described above will achieve the simple and modern design pictured, you can (and should) customize the look for your business. If you’ve been brand building from the start, you already have a Style Guide in place, and everything you create for your business should reflect the guidelines you’ve set for your logo usage, fonts, and colors. If you’re new to branding, be sure to review our story on The Role of a Brand Style Guide.

How I Learned Social Influencers Rule the World

It was a normal Tuesday evening a few days before Halloween.  I was answering customers’ questions on my computer, and I heard the usual “cha ching” sound, letting me know I had a sale.  I went to my purchases page and saw a vanilla extract label template was sold, and I sent the customer the customary thank you message that includes some basic instructions.  Then, I heard the “cha ching” again and experienced a little deja vu, since the order was for the same product.  Moments later, one “cha ching” interrupted another, creating an odd “cha cha ching” sound.  All purchases were for the same product.  At this point, I’m thinking to myself, ‘I don’t feel like I’ve had a lot of sales for that item before.’  A quick look at my product statistics confirmed that — since release — that item had only one or two sales per week.  Interrupting my research, “cha ching.” 

I started receiving questions about the item as well, and so I responded with answers to their questions along with a question of my own: “How did you hear about this item?”  I learned that a social influencer on Instagram posted a video about making your own vanilla extract and included my label template. 

I checked out her page (Daryl-Ann Denner at instagram.com/darylanndenner) and saw that she had over 600,000 followers (at that time; now her tally is getting close to 800,000!).  I found the video and watched as Daryl-Ann and her mother (a very likable duo) show how to make vanilla extract and talk about my labels in the process.

(Complete video: https://www.instagram.com/stories/highlights/18125117938087853/)

I have to admit, I felt a bit starstruck.  I acknowledged the silliness; a product of mine was shown on someone else’s Instagram page; big deal.  Enter perspective.  Still, this person had over 600,000 followers, and she included me in her little world.  And in her world, when Daryl-Ann Denner says vanilla extract is a “Best DIY Christmas Gift,” her followers listen.  In that first 24-hour period, there would be over 300 “cha chings” for vanilla extract labels.  Since then, the total count has grown to 2,829 orders at the time of this writing (October 27th through December 29th).  The total sales since originally releasing the item on January 1st, 2020 is 2,865, so a whopping 36 sales had occurred in the ten months prior to the product being featured.

I don’t believe any advertising could have yielded anything close to these results.  So, that’s how I learned that – as the title of this post suggests – social influencers rule the world . . . or at least the small piece of the world in which they reign. 

So how, as small business owners, do we benefit from this recognition?  Obviously, I would love to replicate this success.  And sure, it would be wonderful for another social influencer to simply stumble upon one of my products and decide to feature it, but I don’t think I’m lucky enough for lightning to just strike twice.  I also don’t know if I have the ability to compel lightning . . . but I’m definitely going to try.  I will be spending a good chunk of time researching and doing some trial and error of my own on the best ways to approach social influencers.  If I come up with a winning combination, you will be the first to know!  Stay tuned! 

Branding and Marketing, Promotion, or Advertising Campaign (Re)Launches

Whether you are in the early stages of marketing, promoting, and advertising a new business or are about to reintroduce yourself to the world (a necessity that could be created by a variety of circumstances ranging from a great new product or service to a need to come back in a somewhat altered form from a national pandemic), a typical group of activities are usually considered:

  • Advertising via online and/or print publications
  • Press releases announcing your presence and/or highlighting a change
  • Direct mail/e-mail to existing and/or prospective customers
  • Social media postings to highlight important details and communicate news
  • Special events

To reach out to the largest possible audience in a coordinated way with a consistent message and visual component, basic branding practices are key.  As you embark upon your campaign, we suggest you read the following blog entries . . . and keep checking back as we post new material on topics such as:  building your own ads; properly preparing artwork for various print and online media outlets; understanding the role and use of paid search and ad words as an advertising tool;  etc.

When read together, the articles shown below provide a branding tutorial relevant to marketing campaigns. (By the way, we are always interested in hearing from you and will carefully consider special requests to cover specific topics; either use the form at the bottom of this page to deliver your message or send us an e-mail at brandbuildingforsmallbusiness@gmail.com.)

General –

Important Branding Background

The Role of a Brand Style Guide

BEFORE YOU BEGIN YOUR MARKETING OR ADVERTISING EFFORTS, take the time to create/review a style guide that puts into writing the most basic rules that must be observed to properly build the visual elements of your new campaign.

  Note:  Helpful downloadable tools/templates are included.

Create a Branding Activity Calendar (Template Included)

Your marketing/advertising campaign is almost certainly going to involve a variety of multi-media components – many of which are already included on our sample Branding Activity Calendar that could also be used to coordinate the various elements you’ve incorporated into your promotional campaign.  (The template we’ve provided allows you to add the specific activities associated with your effort.)

In Search of the Holy Grail (of Branding)

Why does branding matter when your current focus is to launch your new sales campaign?  Why get distracted by the time, effort, and resources needed to make sure your advertising and marketing efforts reflect your chosen branding?  This article (as well as the one below) answers that question!

Free (and Needed) Tools

Design Resources

These articles provide tips on finding some of the DIY (Do-It-Yourself) tools needed to build your own ads and other marketing and promotional materials.

FREE Pictures Are Also Worth a 1,000 Words (and Can Help Promote Your Brand)!

Finding the Right Font: A Review of the Best Available Font Viewers

Overview of
Marketing and Promotional Activities

Direct Mail/Email

These pieces discuss the content and crafting of your direct mail message (including the document to be mailed/emailed) as well as the mechanics of obtaining your list and building your database of recipients.

Press Releases

These blog entries discuss the topics, voice, audience, format, and outlets to utilize in incorporating press releases into your marketing activities.  Samples are provided.

Social Media

The following articles cover various aspects of building a social media presence – from creating profiles on platforms such as Facebook and Pinterest to strategies used to identify appropriate content.  As an added bonus, we provide tools helpful in promoting your social media accounts, including templates.  (Last but not least, we address tools for requesting customer reviews so you won’t forget the importance of that aspect of social media.)

Worth Another Look at this Time

Branding involves far more than just creating a few recognizable visual elements.  Customer Service is always at the heart of your brand.  Taking a close look at this time helps identify those branding qualities that will resonate with your audience and are, therefore, worth promoting.  Then, be sure to take all of the necessary steps to ensure that your customer service systems are properly tuned to support the front end of your sales efforts.  Once you are successful, remember the value of repeat customers by immediately thanking them for their business.

Branding Through Customer Service

How to Create a Branded Thank You Card for Your Business in Microsoft Word