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Brand Building for Small Business

Brand Building for Small Business

A Blog for Entrepreneurs Looking to Create and Develop their Corporate Identity

  • Your Brand: The Beginning
    • Why Bother?
    • Build vs. Buy
    • Where to Begin?
    • What’s in a Name?
    • Design Your Own Logo
      • Don’t Let Them Mess with Your Logo
    • Know Your Audience
    • Vision Statement
    • Brand Style Guide
    • Choosing a Color
    • Business Cards
      • Microsoft Word
      • Corel Draw
    • Mission Statement
    • Business Letterhead
      • Microsoft Word – Instructions & Template
      • Microsoft Word – Video Tutorial
      • Corel Draw – Instructions & Template
    • Business Envelopes
    • Choosing Paper
    • Annual Brand Checkup
    • Side-by-Side Comparisons Can Be Helpful
    • Your Brand Manager
    • Role of Branding in Business Plans
  • Opportunities for Publicity
    • 10 Minute Branding
      • Ask a Customer (Just One) To Do a Review
      • Build a Contact Prospect List
      • Conduct an Ongoing Three-a-Day Sales Campaign
      • Sponsor a Community Team
      • Go Shopping!!
      • “Your Call Is Important To Us” (NOT!!)
      • Coffee Break!!
    • Social Media
      • The Simplest Social Media Strategy
      • Get Your Business Started on Pinterest
      • How to Create a Facebook Page for Your Business
      • Social Media: One More Reason to Bother! (Betting on the Long Shot)
      • Creating a “Follow Us on Social Media” Sign
        • Microsoft Word
        • Corel Draw
      • Creating a Mail Merge Document for Direct Response Mailing
      • Branding Through Blogging
      • A “Legal-Approved” Free Collection of Social Media Icons
    • Social Influencers
      • How I Learned Social Influencers Rule the World
      • Approaching Social Influencers
      • Approaching Social Influencers: Sample Text
    • Reviews
      • Getting Reviews for Your Business
      • Review Request Sign
    • Direct Mail/Email
      • Role of Branding in Direct Mail/E-mail
    • Press Releases
      • Press Releases as Another Opportunity for Branding
      • Press Release Generator – Identifying Your Content
      • Press Release Generator – Sample Press Release Announcing a New Hire
      • Press Release Generator – Sample Press Release Announcing an Employee Promotion
      • Press Release to Introduce Ourselves as Part of National Small Business Week in May
    • Campaign (Re)Launches
      • The One That Got Away!
    • Small Bus Saturday
      • What Comes Between Black Friday and Cyber Monday?
    • Holidays
      • Holiday Cards
      • Free Holiday Card Template for Your Business
      • Holiday Branding
    • Charitable Contributions
    • October 27th:  National Blogger’s Day?
    • Bad Press
    • “Best of” Business Awards
    • National Small Business Week
  • Cultivating Your Presence
    • 10 Minute Branding
      • SEO
        • Make Sure Your Web Site is Included in Search Engines’ Index
        • Review Your Web Pages’ Titles
        • Review Your Web Pages’ Descriptions
        • Meta Keywords
      • Brand Consistency
        • Always Have a Back-up on Hand
      • Monitoring Brand Mentions
        • When was the last time you googled yourself?
        • Make Google Alerts Work for Your Business
      • Favicons (and a Favicon Generator)
      • A Match Made in Minutes
      • New Year Greetings
      • Order Pizza for Your Employees
      • Protect Your Brand: Check for Copyright Infringement
      • Visit a Competitor’s Web Site
      • 2023 – Start a Fresh, New “To Do” List!!
      • Employee Reality Check
      • Ties That Bind (and Define)!!
    • Design Resources
      • FREE Pictures Are Also Worth a 1,000 Words (and Can Help Promote Your Brand)!
      • Optimal Resolution for Optimal Output
      • How to Get the Best Fonts for Free
      • Finding the Right Font: A Review of the Best Available Font Viewers
      • A Few of My Favorite Fonts
      • Nicely Branded Displays Help Sell! (i.e., Branding and Your Trade-Show Booth)
    • Advertising
      • Role of Advertising in Successful Branding
      • Creating Ads that Communicate Your Brand
    • Web Design
      • Attention Small Business Owners: Yes, You Need a Web Site!
      • Web Design: Everyone has to Start Somewhere
      • A Simple SEO Hack from Neil Patel
      • SEO Resources
      • Landing Pages
    • Customer Service
      • Branding Through Customer Service
      • In Search of the Holy Grail (of Branding)
      • Clever Customer Service
    • Personal Branding
      • Personal Brand(ing) – Another Way to Build Your Small Business
      • Small Business vs. Entrepreneurship vs. “Influencer”: Which Best Describes You?
      • Personal Branding and the “Newspaper Test”
    • Crisis Management
      • Crises Management: Messages Sent Now Will Define You Forever
      • Weathering the Storm
      • Branding and the Pandemic
      • How to Market Your Small Business During Coronavirus Pandemic
      • Customer Service During Crises
      • Time to Rebrand?
      • Rebranding and the Cancel Culture
      • ZOOM!!
      • Considerations When Starting or Restarting a Brand
      • How to Protect Your Brand When You Receive Bad Publicity from Customers
    • Branding Calendar
    • Thank You Card
    • Happy Birthday Card
    • Political Branding
    • Copyright Protection
    • Motivation
      • Confidence
      • Dream Big
      • Getting Started
      • Moving Forward
      • Opportunity
      • Success
    • Today’s TIP
      • Another Way to Build Your Brand
      • Branding and the Role of Leadership
      • Bridge Building and National Small Business Week 2022
      • Celebrate
      • Embrace Responsive Branding
      • Fonts Matter
      • Give Thanks
      • A Good Brand
      • Invest in Your Brand
      • Keys to Branding
      • Listen to Your Customers
      • Montor Your Web Site Branding Over Time
      • Networking
      • Pride Month
      • Reputation is Everything
      • Request Testimonials
      • Role of Introspection
      • The Roles of Perspiration vs. Inspiration
      • Saying Thank You
      • Shaping Your Brand
      • Take a Break
      • The U.S.A. as a Brand
      • Volunteering
      • A Way to Welcome a Brand New Year
      • You Can Multiply Each Customer Contact X 11
      • Your Brand Story
      • Brand Recognition
  • About Us
    • Bob Thomas
    • Carole Mancuso
    • Current Approach to Branding
      • How to Build Your Brand 10 Minutes at a Time
      • Weeeeeeeeeeee’re Back . . .!
  • Other Resources

Tag: custom

Free Holiday Card Template for Your Business

In November, we published a story on the benefits of sending holiday cards to your customers (read that story here).  If you haven’t had a chance to design your own yet, we figured we would make the process incredibly easy for you.  Available below, you can download a free customizable template.

Holiday Card TemplateDownload

Instructions for getting your card ready. . . .

  1. Download the Word template and open the file.
  2. Scroll to the second page, delete the existing logo and add yours (go to Insert > Picture).
  3. Delete the existing text and add your message.
  4. Print double sided on white card stock.
  5. Cut, using the trim marks as your guide.

That’s it!  Let us know of any questions or comments below.

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Carole Mancuso Holidays Leave a comment December 10, 2021December 29, 2021 1 Minute

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