Today’s Tip: A Good Brand

Carole is a lead content developer for Brand Building for Small Business, a new venture, though she has been performing the art of brand building in some form since 2001. She owns and runs Instant Invitation, which also operates as Inked Invitation through Zazzle. She designs graphics, develops personal and small business templates, and works to steadily build the company’s brand. Instant Invitation was established in 2014 and currently produces six-figure annual earnings with consistent year-over-year growth. Carole spent 15 years in the corporate sector in the Communications department of now Berkshire Hathaway GUARD Insurance Companies (a national billion-dollar company). As Communications Manager, she was responsible for the company’s web site, online advertising, social media, and promotional email. When the desire to be close to family and closer to the sun brought her to Arizona (across the country from the company’s corporate operations), she began pursuing her own business. She taught Public Relations and Organizational Communications courses at Wilkes University and Introductory Communications at Northampton Community College. She is happiest while spending time with her husband and two children as well as their extended family and close friends. She loves the beach and all things wine. View all posts by Carole Mancuso