10-Minute Branding Refresher: How do you build your brand 10 minutes at a time? You start small, and you simply begin. An excellent way to convince yourself to get going is to plan your ending. You can even set a timer. Then, be sure to bask in the success of your huge accomplishment of actually beginning and also appreciate the amount of work that got done. Then, repeat the process tomorrow. And the next day. And so on. You will be amazed at your branding progress . . . 10 minutes at a time.
Today’s 10-Minute Tip:
If you have a very friendly repeat customer who has been complimentary about your business, you have a possible candidate to write a review for you. Very often, you just need to ask. Since this 10-minute branding activity can be done at any time, any day that you don’t have a specific idea for contributing to your company’s brand, you can ask a customer for a review.
When approaching an unfamiliar vendor to acquire a needed product or service, most of us at least take a cursory glance at past customer ratings and reviews. While some of your patrons may not be comfortable offering a review, many would be more than willing to help out.
While an in-person request is probably ideal, an e-mail, text message, or note at the bottom of a customer satisfaction survey can also work just fine.
When making your request, emphasize how quickly and easily the task can be done. Suggest the various ways the review can be performed – from filling out an online form to writing a short note on a piece of paper, giving you a message that can be repackaged to display on a sales counter or reproduced in a brochure. Remember, the goal is to find a method within his/her comfort zone. (If appropriate, offer to pass along a link to an on-line review site.)
Helpful Hints You Can Provide
- The review can be used to discuss your product(s) and/or services.
- Suggest the person be as detailed and specific as possible.
- Honesty always comes across best and creates a more meaningful and sincere message.
- Reviews and ratings can be revised/updated in the future.
- Tell the person to consider what he or she would personally like to know and include that kind of information.
- Thank the person.
Making a customer request for a review can be accomplished in under 10 minutes . . . but the benefit can linger for years to come.
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