We are writing to let you know that we will be putting Brand Building for Small Business on Hiatus while we spend time developing a new project.
We published our first article (“Build vs. Buy”) on August 28, 2019 . . . and have added 131 pieces over the past three years. We have appreciated the opportunity to interact with a growing audience, and we sincerely hope that both new and existing subscribers will continue to explore and use the content we have already made available.
When we defined our brand, we determined that our focus would be providing a useful tool to smaller businesses – the kind of largely under-appreciated entrepreneurs who form such a large portion of the American business landscape. Having worked many years for a company that targeted this same audience (a company that was – in fact – a small, underdog start-up at the time I was hired), Carole and I felt we brought some meaningful knowledge and expertise to the table. Hopefully (three years later), you agree. In establishing our brand, we also decided that we wanted to have a DIY (Do-It-Yourself) focus – believing that many small business owners would of necessity be taking on the challenges of building their own brands. Consequently, we have tried to offer a blend of the conceptual framework needed to build a successful brand as well as practical tips and instruction.
We promise to keep checking the site on an ongoing basis and will respond to any comments or special requests for new specific topics. You can use the Comment boxes below each article to get a message to us, or you are welcome to send us a private e-mail at firstname.lastname@example.org. We promise to consider your input carefully.
While we are developing our new brainchild, you can expect us to occasionally post a new Quick Tip or two and will keep you posted about our activity. Meanwhile, good luck with your branding efforts . . . and keep checking out our content at www.brandbuildingforsmallbusiness.com.
See you later . . . !!